Integrated Strategy Lead

THIS JOB IS IN OFFICE, IN BILOXI MISSISSIPPI. Please do not apply if you cannot reside or be willing to reside within daily commuting distance.

The Integrated Strategy Lead is the agency’s strategic “extra brainpower” across accounts, with the knowledge, experience and ability to work across brand, media, PR and analytics. The ideal candidate is an intellectually curious, results‑minded team member who helps turn client insights and objectives into sharply defined and refined work product across creative, media, content, social and PR. This person stays on top of analytics and teaches assigned team members to do the same.

This role exists to help elevate thinking, deepen discovery and maximize ROI by ensuring every deliverable and campaign is grounded in a clear strategy, informed by performance insights, and optimized to make every impression, click, and word count. This team member is the strategic connective tissue across brand, media, PR, analytics; asking hard questions on the path to great insights that lead to both strategic and creative work.

The role is adept at turning performance data into insights and is an internal and external partner and coach.

This person is client‑credible—able to ask hard questions, challenge assumptions respectfully, and translate complexity into aligned action across teams.

• Lead/support discovery; clarify objectives, audiences, constraints, success metrics, offers, and decision drivers.
• Identify gaps and obtain needed inputs (interviews, competitive review, content audits, analytics snapshots, etc.).
• Pressure test assumptions.
• Develop/refine creative briefs and media/PR input documents.
• Convert complex info into narratives and messaging direction.
• Ensure each deliverable has strategic intent (takeaway, insight, proof, tone, CTA, measurement plan).

• Partner on high‑stakes assets (email, landing pages, blogs, press materials, executive messaging).
• Coach on headlines/titles, quote selection, narrative structure.
• Optimize copy for platform constraints (character limits, formatting, scannability, CTA clarity, compliance).

• Recommend integrated approaches; advise on funnel strategy and CTA logic.
• Help define targeting, offer strategy, landing page alignment, measurement.

• Review performance regularly; surface insights and recommended actions.
• Translate learnings into optimizations (copy/creative, audiences, budget shifts, CTA tests, landing page improvements, PR pivots).
• Build continuous improvement culture.

• Provide frameworks, question sets, coaching; create repeatable tools and templates.
• Serve as strategic escalation point when the path isn’t clear.

• Accounts/Brand Managers
• Creative
• Media/Analytics
• PR
• Leadership

• 6–10+ years relevant experience (flexible if capability is exceptional)
• Strong strategic writing instincts
• Comfort with analytics
• Channel know-how
• Excellent facilitation and questioning
• High standards
• Takes pride in ability to coach and help elevate others on the team.

Seniority level: Mid‑Senior level

Employment type: Full‑time