Freelance TikTok Strategist, Complex Bets

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

• Develop, refine, and oversee the voice of Complex Bets across Tik Tok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
• Create, curate, and publish all content for the Complex Bets Tik Tok account, balancing entertainment, education, and audience engagement.
• Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
• Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.
• Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible Tik Tok content.
• Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
• Work closely with editorial, video, design, commerce, partnerships, and events teams to develop Tik Tok-first coverage and campaigns.
• Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
• Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.
• Create reactive social content during live sporting events and major betting moments, often in real time.
• Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.
• Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.
• Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.
• Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.
• Appear on camera as a personality and analyst for Tik Tok content when appropriate.
• Develop recurring Tik Tok franchises, series, and content formats that grow audience loyalty and engagement.
• Manage freelancers, creators, contributors, and interns as needed.

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Passion for sports, internet culture, and real-time conversation.
• Proven understanding of Tik Tok platform strategy, audience growth, and engagement optimization.
• Ability to quickly identify emerging narratives and trends before they reach peak virality.
• Excellent writing, editing, communication, and decision-making skills.
• Comfortable appearing on camera and developing a personal presence within content.
• Willingness to work nights, weekends, and…