Digital Marketing, Content & Design Officer

Location: Prenton

This is a creative, hands-on role responsible for bringing the Birkenhead School story to life through digital marketing, compelling content and strong creative execution. It is a new role and offers the opportunity to shape how Birkenhead School communicates with prospective families, current families, alumni and the wider community. Birkenhead School, awarded the Sunday Times Independent Secondary School of the Year in the North West for 2025, was founded in 1860.

It is an HMC independent day school providing education for boys and girls drawn from the whole of the Wirral, Liverpool and as far afield as Chester and North Wales. Situated in the leafy suburb of Oxton, the School enjoys excellent facilities. The main campus has a village green atmosphere, with classrooms and laboratories looking out over the cricket square.

The School comprises Pre-School (Early Years), Prep and Seniors and integrates their objectives and activities within a One School concept. Birkenhead School prides itself on being a family school. It is attractive to parents to have all their children in one school, and it is a great advantage for the school to be able to establish strong, long-lasting relationships with families.

A key feature of the School is its strength of community, which runs through the student, staff and parental bodies. The School is embedded within the wider Wirral community, and has strong links with local business and charities. A dedicated, talented and collegiate staff body is required to achieve these aims. The Schools informal motto is Respect, Responsibility and Resilience, to which we have recently added inclusivity, compassion, integrity, humility and courage as defined School values.

Birkenhead School recruits on attitude as much as the quality of an individuals qualifications on paper, an approach that has played a considerable role in the winning of the Sunday Times award in short, staff go above and beyond in delivering outstanding academic grades and an expansive co-curricular programme which leads to a fulfilled, inspired and happy community staff, students, parents, grandparents and alumni (Old Birkonians).

Key Responsibilities Digital Marketing and Campaigns Translate marketing and fundraising strategies into engaging campaigns across social media, website and other digital platforms. Define audiences, objectives and success measures, using data to optimise reach, engagement, enquiries and conversion. Website and Email Manage the School website as a key marketing and admissions channel, ensuring content is accurate, engaging and current. Improve prospective-family journeys through effective content, landing pages, SEO and user-experience principles.

Content, Social Media and Storytelling Proactively identify and develop stories from across the School, alumni and wider community. Create engaging written, photographic, video and visual content to support recruitment and fundraising activities. Ensure all content meets safeguarding, consent, copyright and data-protection requirements. Creative Design and Production Produce high-quality digital and print assets for campaigns, advertising, social media, the website, email, admissions and events.

Create publications, posters, programmes, presentations and reusable templates. Apply strong visual judgement and maintain brand consistency across typography, imagery and layout. Prepare artwork for print and digital publication using Adobe Creative Cloud or equivalent professional tools. Planning, Analytics and Improvement Maintain an integrated digital marketing and content calendar aligned with recruitment campaigns, events other key dates. Monitor and report on performance across campaigns, website, social media and email.

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