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CRM Specialist
Job in
West Kirby, Birkenhead, Merseyside, CH41, England, UK
Listed on 2026-10-11
Listing for:
Forward Role
Full Time
position Listed on 2026-10-11
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Ecommerce
Job Description & How to Apply Below
Forward Role are partnering with one of the most exciting and fast-growing fashion brands in the market to recruit a CRM Specialist.
CRM Specialist Very competitive + Bonus Scheme Liverpool - 100% office based Benefits include:- 26 days holiday + BH’s, free onsite gym, free parking
This brand is making serious waves in the industry, blending fashion, sport, and outdoor wear into cutting‑edge, trend‑driven collections.
With growth figures that are turning heads and a team made up of some of the brightest minds in marketing (including leadership with global brand experience), this is a rare opportunity to join a true disruptor.
The role:Reporting to the CRM Lead, you will help deliver the CRM and retention strategy across email, SMS, app push and loyalty. This is a hands‑on role combining campaign delivery, customer journey optimisation and performance analysis.
Responsibilities:- Manage end-to-end CRM campaigns across email, SMS and app push
- Deliver CRM activity around key trading moments, launches and promotions
- Build and optimise customer segments and automated Klaviyo journeys
- Support loyalty and retention initiatives across UK and international markets
- Analyse campaign performance, testing results and competitor activity to identify improvements
- Hands‑on experience in CRM, retention or email marketing
- Experience building and optimising campaigns, journeys, segmentation and personalised communications
- Klaviyo experience desirable but not essential, with SMS, app push or loyalty experience a bonus
- Confident analysing performance data and using insights to drive commercial improvements
- Highly organised, detail‑focused and proactive, with retail, fashion, sportswear or ecommerce experience beneficial
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