General Sales Manager

General Sales Manager – Birmingham, AL Area

Family-owned dealership group in the Birmingham area is seeking a strong, hands‑on General Sales Manager to lead variable operations. This is a great opportunity for an aggressive, high‑energy GSM who knows how to drive sales, train and motivate their team, and is strong on the desk. As the GSM, this person will be a hands‑on leader keeping their team motivated and on track for continued success.

Domestic dealership experience is a big plus, but not mandatory. Likewise, experience working with subprime customers is a plus, but not mandatory. This person will report directly to the Dealer Principal.

We’re looking for a professional, positive leader who will roll up their sleeves and work the desk, interact with customers daily, and ensure the dealership functions smoothly. The GSM will be a mentor, coaching, mentoring, and conducting constructive 1:1s with employees, while maintaining honesty, trustworthiness, and a long‑term commitment to growth with the dealer group.

• Manage the day‑to‑day operations of the dealership’s sales team.
• Lead, train, and support the sales team to achieve sales goals.
• Oversee the sales process and incoming leads, including appointments, negotiations, and closing sales.
• Ensure proper follow‑up of all prospective buyers by implementing and monitoring a CRM system.
• Actively work to close deals and work the desk.
• Conduct daily and weekly sales and sales training meetings.
• Lead and manage the F&I Department.
• Coach sales team on proper closing techniques through training and active participation.
• Maintain positive relationships with customers, internal staff, and external vendors.
• Hire, motivate, and monitor the performance of all new/used vehicle sales employees.
• Monitor and analyze sales performance metrics to identify improvement opportunities.
• Foster a positive and high‑performing sales culture by setting targets, motivating the team, and resolving conflicts.
• Ensure compliance with all relevant laws and regulations governing automotive sales.
• Stay up‑to‑date with industry trends, market conditions, and competitors.
• Communicate with the Dealer Principal on pressing issues, strategy, and overall dealership health.

• Proven experience as an Automotive General Sales Manager at a new car dealership.
• Strong understanding of automotive sales principles, strategies, and customer service.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage the BDC department and lead management.
• Ability to manage the Finance department.
• Motivational skills to inspire a sales team to exceed targets.
• Proficiency in using CRM and sales management software.
• In‑depth knowledge of current automotive market trends and competition.
• Excellent negotiation and problem‑solving abilities.
• Valid driver’s license and a clean driving record.

• Competitive compensation package in the $145,000 – $160,000+ range, based on experience, track record, and performance.
• Full benefits package will be provided.

If you have experience as an Automotive General Sales Manager at a new car dealership and are interested in this position, please apply with your most recent resume at  or contact Howard at (508) 620‑6300 for more information.

ASG honors confidentiality and will never contact your current employer.

Seniority level: Mid‑Senior level |
Employment type: Full‑time |
Job function: Sales, Management, and Other