Director of Content and Social Media

Director of Content and Social Media

Birmingham Legion FC seeks a creative leader who blends strategy, photography, videography, and editing to propel club storytelling across all platforms. Reporting to the VP of Marketing & Fan Engagement, the role defines the club’s visual identity and social voice while producing original content that connects fans to on‑field action, behind‑the‑scenes moments, community stories, and partner activations.

• Lead overall content and social media strategy from planning to execution.
• Capture, edit, and deliver photo and video content from matches, training sessions, community events, and off‑field features.
• Concept, shoot, and produce short‑form content (Reels, Tik Toks, You Tube Shorts) and long‑form storytelling pieces.
• Ensure all creative aligns with the club’s brand standards, tone, and marketing goals.
• Support and guide interns, freelancers, and photographers.
• Manage social channels (Instagram, Tik Tok, X/Twitter, Facebook, You Tube, Linked In) and execute the content calendar.
• Create platform‑specific visuals and copy to drive engagement and reach.
• Monitor trends and emerging formats, track analytics, and apply insights to optimize content.
• Partner with VP of Marketing & Fan Engagement on campaigns, storytelling initiatives, and partnership activations.
• Collaborate across departments for ticketing, partnerships, and fan engagement.
• Maintain brand standards across all creative outputs.
• Represent the content and social team as a creative leader within the organization.

• 5+ years professional experience in photography, videography, and content creation (sports, entertainment, or agency preferred).
• Proven ability to shoot, edit, and publish photo and video content independently.
• Proficiency in Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects).
• Skilled in short‑form content editing (Reels, Tik Tok, Cap Cut).
• Deep understanding of social media strategy, trends, and analytics.
• Strong creative vision and storytelling instincts; thrives in a fast‑paced environment.
• Experience managing content calendars and leading creative direction.
• Portfolio of photo/video work required.
• Passion for soccer, sports culture, and community storytelling.

• Consistent delivery of high‑quality photo and video content that enhances brand visibility and engagement.
• Growth in followers, impressions, and engagement across all platforms.
• Positive fan sentiment and increased connection through creative storytelling.
• Efficient production workflows and collaboration within the organization.
• Elevated visual identity and consistency across all Legion content.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.