Social Producer, Sports

Social Producer, Sports at Sinclair Inc.

We are looking for a passionate and experienced Social Producer, Sports to lead the social presence and growth of our podcasts. This role will ideate, produce, and distribute engaging digital content, while supporting the long‑term brand and channel growth strategies. The ideal candidate has a strong understanding of social platforms, their algorithms, and audience behaviours— with the ability to turn talent voices and sports headlines into social engagement.

They will work with internal producers, editors, high‑profile talent, and stakeholders across marketing and sales to support a holistic strategy across all channels. If you’re passionate about social, podcasts, sports, highlighting talent voices, and building digital brands, this role is for you.

• Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
• Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
• Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on‑brand
• Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
• Support and execute all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments.
• Drive community management initiatives to deepen connections with shows, talent, and teams, leveraging the brand voice of each channel.
• Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
• Keep up with the latest news, trends, and storylines across sports and social. Proactively plan content for upcoming heat moments so we lead the conversations
• Execute sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
• Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels.
• Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
• Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
• Provide on‑site support for live events, including building out advance content plans, shooting content, and directing talent.
• Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices.
• Other duties as assigned

• 5+ years experience in digital / social content creation, production, design, and strategy—preferably in the sports or entertainment industry
• Strong understanding of social media platforms, their algorithms, and audience‑building strategies across each
• Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
• An eye for viral content, knowledge of both creative and production, and the ability lead the entire process through from idea to execution
• A passion for sports, particularly college football and NFL, digital‑first storytelling, community building, and an understanding of the sports media landscape
• Proficiency with social management and analytics tools (e.g., Hootsuite, Sprout Social)
• Ability to manage multiple projects simultaneously and work in a fast‑paced environment against tight deadlines
• A self‑starter, with the ability to work independently, and a drive to be successful
• An effective communicator, driving collaboration between talent, staff, and external partners
• Strong analytical skills with the ability to turn data into actionable steps
• Experience working directly with high‑profile talent, maintaining a high level of professionalism at all times
• A calculated risk‑taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
• Ability to…