Marketing Director

Our client a fast‑growing law firm seeks a Marketing Director to lead high‑visibility TV, billboard, and digital campaigns.
Law firm or professional services marketing experience is required. They’re looking for someone with ownership mentality to elevate their brand.

• Blue Cross Blue Shield health and dental plans
• Matching 401(k)
• Paid leave and holidays

• Lead, mentor, and expand the internal marketing team while collaborating with external partners (agencies, copywriters, etc.).
• Analyze key marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign results, and consumer insights.
• Translate data into actionable strategies that improve performance and guide team direction.
• Oversee the development and execution of marketing strategies across TV, billboard, digital, and other platforms to ensure brand consistency.
• Manage and optimize marketing budgets across all channels to maximize ROI.
• Identify short‑ and long‑term resource, scheduling, and budget needs; develop and manage the overall marketing budget.
• Research competitors and industry trends to recommend improvements and new opportunities.

• Bachelor’s or master’s degree in marketing or a related field.
• Proven success in senior‑level marketing roles with experience creating and executing marketing campaigns.
• Strong leadership, communication, and decision‑making skills.
• Deep experience in both digital and traditional marketing.
• Demonstrated ability to plan, manage, and optimize budgets.
• Hands‑on experience with Google Ads, SEO, Google Analytics, CRM platforms, and email marketing tools.

Location:

Birmingham, AL.

Apply on Linked In today!