Marketing & Social Media Coordinator

VULCAN PARK FOUNDATION

Title:
MARKETING & SOCIAL MEDIA COORDINATOR

Exempt/Non-Exempt:
EXEMPT

Job Type:
FULL-TIME

Pay Grade:
SALARIED

Reports to:
DIRECTOR OF MARKETING & PUBLIC RELATIONS

Vulcan Park & Museum (VPM), Birmingham’s iconic symbol and a nationally recognized historic site, seeks a hands-on, onsite Marketing & Social Media Coordinator to join our team. This role is a key member of the Marketing Department, working closely with staff across the organization to enhance Vulcan’s visibility, deepen community engagement, and share the museum’s story with the public.

Marketing & Communications Support

• Assist in developing and executing integrated marketing campaigns to promote exhibitions, events, and community programs.
• Assist in creating and distributing email marketing campaigns, newsletters, and e-blasts using Mailchimp.
• Contribute to the production of printed materials, advertisements, signage, and promotional items in coordination internally with the Director, and externally with partners and vendors.
• Draft compelling copy for marketing collateral, social media posts, event listings, website updates, and press materials.
• Ensure all marketing content aligns with Vulcan Park & Museum’s visual identity and messaging guidelines.

Website Maintenance & SEO

• Update website content regularly (event pages, banners, announcements, blog posts) using Word Press.

Photography, Video, and Content Creation

• Manage VPM’s social media presence and explore creative ways to share stories and behind-the-scenes content.
• Capture high-quality photos and short videos at events, programs, and on the park grounds to use across marketing platforms.
• Maintain and organize the museum’s digital asset library (photos, logos, templates, videos).

Social Media Strategy & Management

• Plan, create, and schedule engaging content across all social media platforms (Instagram, Facebook, X, Linked In, Tik Tok, and You Tube).
• Develop and implement monthly social media calendars in alignment with VPM’s programming, campaigns, and organizational goals.
• Monitor channels daily for comments, messages, and tags; engage with the community using VPM’s brand voice and tone
• Track performance metrics and generate quarterly analytics reports; recommend data-driven strategies to improve engagement and reach.
• Coordinate social media collaborations, contests, and influencer partnerships to support marketing campaigns.

Event Support & Cross-Departmental Collaboration

• Create and capture content during events and programs on and off-site.
• Collaborate with the Development, Education, and Visitor Services teams to promote donor initiatives, school group programming, membership, and gift shop sales.
• Serve as a brand ambassador at internal and external community outreach events.

Mascot

• Coordinate and manage all appearances for Vulcan Park & Museum’s mascots, V and Vesta, at community events and internal programs.
• Manage mascot booking requests, schedules, and logistics.
• Oversee the scheduling and communication with actors portraying V and Vesta to ensure consistency, professionalism, and alignment with VPM’s mission.
• Maintain the condition and presentation of mascot costumes, including regular cleaning, repairs, and storage.
• Ensure mascot appearances align with VPM’s mission and brand standards, providing a positive and engaging visitor experience.
• Serve as primary point of contact for mascot-related inquiries and represent the mascots’ presence in marketing promotions and social media content.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.
• 1–3 years of professional experience in marketing, social media, or communications (preferably in a nonprofit, museum, cultural, or tourism environment).
• Proficiency with social media platforms and scheduling tools (e.g., Meta Business Suite, Buffer, Hootsuite).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and website content management systems (e.g., Word Press).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Excellent written and verbal communication skills; strong…