Brand Strategy Coordinator

Responsibilities

The Brand Strategy Coordinator supports the execution and evolution of Brasfield & Gorrie’s brand by managing projects, applying brand standards, and ensuring message consistency across all communications and marketing channels. Building on foundational marketing experience, this role operates independently on assigned initiatives, helping strengthen brand visibility, storytelling, and alignment across the company. The Specialist partners closely with teams across Brand Strategy, Communications & Video, and Regional Marketing to deliver high-quality materials and campaigns that reflect the firm’s values and reputation.

• Apply Brasfield & Gorrie’s brand standards, voice, and visual identity across print, digital, and multimedia materials.
• Serve as a brand ambassador, ensuring consistent tone, design, and message across touchpoints.
• Review and refine materials developed by internal teams and external vendors for brand alignment.

• Independently manage assigned brand and marketing projects from planning through delivery.
• Develop timelines, coordinate deliverables, and ensure milestones and approvals are met.
• Collaborate with cross‑functional teams—including creative, communications, and business development—to execute campaigns and initiatives.

• Contribute to development of campaigns, storytelling, and content that align with business goals.
• Support creation and distribution of branded collateral, presentations, and templates.
• Assist in producing assets for enterprise and regional marketing efforts.

• Identify opportunities to improve workflows, tools, and templates for brand execution.
• Maintain and update digital asset systems (e.g., Open Asset) and ensure accessibility for stakeholders.
• Support enhancements to marketing systems and operational efficiencies that strengthen brand delivery.

• Partner with the Brand Strategy team to align initiatives with enterprise priorities.
• Collaborate with Communications & Video and Regional Marketing to ensure consistency across campaigns.
• Provide insight and feedback on creative direction, processes, and project outcomes.

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field required.
• 3‑6 years of professional experience in marketing, brand management, or communications. Experience in AEC or professional services industries preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written and verbal communication and interpersonal abilities.
• Advanced proficiency in Microsoft Office and familiarity with Adobe Creative Cloud.
• Experience with digital asset management systems (e.g., Open Asset) and CRM or marketing automation tools preferred.
• Attention to detail and commitment to maintaining brand integrity.
• Minimal travel required (less than 10%).

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day‑to‑day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.