Field Marketing and Community Outreach Specialist

Field Marketing and Community Outreach Specialist

Join Main Street Family Care as a dynamic Field Marketing and Community Outreach Specialist. This high‑ownership role is based in Birmingham, AL, but requires you to travel 30–50 % of the time to represent the company at schools, pediatric offices, fairs, festivals, and community events.

You will independently shape outreach strategies, build partnerships, create engaging content, and promote Main Street's impact across the region.

Schedule:

Monday–Friday, 8:00 AM – 5:00 PM (flexible 40‑hour schedule once settled).

Travel: 30–50 %.

Location:

Birmingham, AL HQ with frequent regional travel.

• Conduct high‑volume outreach to schools, pediatric offices, civic groups, and community organizations to build strategic partnerships.
• Independently plan and execute outreach activities and events, bringing creativity, strong logistics, and an eye for engagement.
• Occasionally represent Main Street or Kids Street on television and/or radio segments as needed.
• Serve as Main Street’s brand ambassador at back‑to‑school bashes, health fairs, festivals, and other high‑visibility community events.
• Drive daily cold‑calling efforts and maintain consistent follow‑up with prospective partners.
• Produce community‑facing content (photos, videos, short‑form posts) that highlights events, partnerships, and Main Street’s presence in each market.
• Maintain structured outreach pipelines, event calendars, and tracking sheets using Excel.
• Identify opportunities for expanded brand visibility and propose new outreach concepts.
• Build and sustain relationships with key community stakeholders.
• Coordinate with Marketing on collateral needs, content direction, and promotional strategies.
• Research and join social media groups for moms in our Kids Street markets.
• Support additional marketing and administrative efforts as needed.

• Highly independent; thrives when given broad direction and significant autonomy.
• Strong comfort with high‑volume cold calling and phone‑based engagement.
• Confident communicator with a friendly, polished, and professional presence.
• Demonstrated ability to create engaging, community‑focused content for social media.
• High attention to detail; strong organization and follow‑through.
• Experience in outreach, events, marketing, or partnership‑building preferred.
• Proficiency in Excel and comfort maintaining structured tracking documents.
• Willingness to travel 30–50 %, including occasional evenings/weekends for events.
• Creative thinker who brings initiative, enthusiasm, and strong problem‑solving skills.

• Company contribution toward health, dental, and vision insurance.
• Paid time off.
• 401(k) with company match.
• Unique opportunity to travel across NC, FL, AL, GA, and PA while representing Main Street in the communities we serve.