Marketing Lead North America

We're looking for someone who has experience and a passion for marketing and communications to join our growing team in the US.

At MCS Rental Software, we're passionate about helping rental businesses grow. With over 40 years of expertise, we provide cutting-edge rental management software, cloud solutions, and responsive technical support to companies around the world. Join our mission to empower the rental industry through smart technology and outstanding service.

We are looking for a commercially minded and proactive Marketing Lead – USA & North America to take ownership of marketing performance in the region, while working within the global marketing strategy, brand direction, and budgets set by the Head of Marketing.

This role will be responsible for delivering regional marketing activity that supports brand awareness, lead generation, customer engagement, and sales pipeline growth across the USA and North America. You'll adapt global campaigns for the regional market, identify local opportunities, and ensure activity is delivered effectively, measured accurately, and aligned with wider business objectives.

You'll be accountable for the success of marketing activity in your region, working closely with the Head of Marketing, wider marketing team, and regional sales stakeholders to ensure campaigns are commercially focused, on-brand, and delivered within agreed budgets and timelines.

This is a hands-on regional marketing role requiring both strategic awareness and strong execution. You'll need to work independently, manage multiple priorities, and confidently lead regional campaigns from planning through to delivery and evaluation, while staying closely aligned with the global marketing plan.

In return, we'll support your development and give you the opportunity to gain new skills that will help you to succeed and grow here at MCS.

Our staff are passionate about rental. We pride ourselves on creating an informal, vibrant working environment with a culture that is built upon respect and encouraging empowerment. As a result, we have achieved an excellent average length of employment of 10 years.

This role will be office-based at the heart of our US activities based in Birmingham, Alabama. For this specific role, we are seeking a candidate who resides within a reasonable commuting distance from our office.

Salary: $65,000-$75,000, depending on experience and skills.

Location:

Birmingham, AL (office-based, Monday-Friday, normal business hours, typically 8am-5pm CT). Office located in the Meadowbrook area off Hwy 280.

Employment Type:

Full-time, exempt (salaried)

Travel:
Regular travel within the US and Canada for trade shows, customer visits, regional meetings, and conferences (approximately 10% of working time). May also require travel to our global headquarters in London, England.

• Manage the marketing activity across the USA and North America, ensuring regional campaigns align with the global marketing strategy, brand guidelines, and agreed budgets.

• Develop and manage the regional marketing activity plan in collaboration with the Head of Marketing and wider Head Office marketing team.

• Adapt global campaigns, messaging, and content for the USA and North American market, ensuring relevance to local audiences, sectors, and buyer needs.

• Work closely with regional Sales teams to align marketing activity with pipeline goals, target sectors, key accounts, and commercial priorities.

• Own and manage regional content across digital channels, including social media, blogs, newsletters, email campaigns, website updates, and promotional materials.

• Lead the planning, execution, and performance review of USA and North American email marketing, social media,…