Marketing Automation Administrator; Salesforce Marketing Cloud

Altec is looking for a hands‑on Marketing Automation Administrator who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data‑driven programs that run reliably and perform better over time.

This position is primarily on‑site at our Corporate Office in Birmingham, AL. To be considered, candidates must currently reside within reasonable commuting distance of Birmingham or be willing to relocate at their own expense prior to start date.

Altec is unable to provide employment sponsorship now or in the future for this position.

• Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior‑based programs)
• Execute campaigns across Email Studio, Mobile Studio, and Cloud Pages
• Develop lead nurturing workflows and always‑on programs that reduce manual campaign work
• Run A/B testing on subject lines, content, and send timing to improve performance

• Create and maintain audience segmentation using Contact Builder and data extensions
• Write SQL queries to support targeting, data transformations, and campaign logic
• Maintain data quality, subscriber health, and consent management
• Support lead routing, campaign triggers, and customer lifecycle segmentation

• Administer Salesforce Marketing Cloud including users, business units, and configuration
• Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)
• Support integrations with Salesforce CRM and other enterprise systems
• Troubleshoot automation issues, data discrepancies, and platform errors

• Monitor journey and campaign performance to identify improvement opportunities
• Turn campaign results into clear recommendations for targeting, messaging, and timing
• Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence
• Continuously refine automation programs to improve performance and efficiency

Partner with marketing teams to translate campaign ideas into scalable automation solutions.

• Work with sales and data teams to align campaigns with pipeline and lifecycle goals
• Document processes and create repeatable frameworks for campaign execution
• Train and support marketing users on SFMC best practices

• Applicable Bachelor’s Degree required
• 4+ years of experience required
• Hands‑on marketing automation experience, including Salesforce Marketing Cloud, Hub Spot, Marketo, Eloqua, Adobe Campaign, or similar platforms.
• Applicable Masters counts as one year of experience, not to exceed one year in total
• Strong hands‑on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio
• Working knowledge of SQL for segmentation and data management
• Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)
• Understanding of lifecycle marketing, lead nurturing, and campaign automation
• Ability to troubleshoot technical issues and data problems quickly

Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.

• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)
• Experience with HTML, CSS, or AMPscript
• Experience in a B2B marketing environment
• Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence

• Own Salesforce Marketing Cloud for a global manufacturer
• Direct impact on lead generation and customer engagement
• Opportunity to build programs from…