Director Of Sales - (Wbrc 6 News & Telemundo Alabama) Wbrc
Listed on 2026-08-21
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Sales
Director of Sales, Advertising Sales, Client Relationship Management, Sales Manager
DIRECTOR OF SALES - (WBRC 6 NEWS & TELEMUNDO ALABAMA) WBRC
Job Category :
Sales
Requisition Number : DIREC
016571
- Posted :
August 4, 2026 - Full-Time
Showing 1 location
Birmingham, AL 35209, USA
DescriptionAbout Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025.
We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBRC:
WBRC 6 News, the dominant, #1 ranked Gray-owned station in Birmingham, Alabama (Market 46) and Telemundo Alabama, has served as Central Alabama's trusted news and marketing leader for over seven decades. As the market's premier heritage brand, we are home to the state’s largest First Alert Weather team and boast an unrivaled broadcast reach paired with a sophisticated, full-service digital agency footprint.
We don't just reach the community—we connect businesses with audiences across every screen to deliver unmatched, comprehensive and transformational results.
Job Summary /
Description:
WBRC 6 News is hiring a competitive, high-accountability Director of Sales to lead our sales organization across television and digital platforms. This is a high-impact leadership role for someone who owns results, brings bold ideas, develops talent, and knows how to win in-market. At WBRC, we operate with a digital-first approach; therefore, our next leader must fully embrace the full-service digital agency capabilities our clients rely on for comprehensive and transformational results.
Duties/Responsibilities include, but are not limited to:
What you bring:
- Total ownership of the sales department revenue, culture, execution, and team development
- A competitive mindset: tests, takes smart risks, and pushes for growth
- Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
- A true team builder who recruits, coaches, and grows talent
- Exceptional communication up/down/across the organization; clear expectations and follow-through
- Experience driving results in television and/or digital advertising
Key responsibilities:
- Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
- Create and maintain a high-performance sales culture with clear standards and accountability
- Develop Birmingham market expertise and turn it into winning revenue initiatives
- Understand and manage political sales
- Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
- Build and achieve budgets; provide accurate, timely forecasts
- Strengthen relationships with key clients, agencies, and community partners
- Join the team on face-to-face sales calls weekly
- Coach and develop Media Executives and Sales Managers; recruit and onboard new talent
- Use audience measurement tools to deliver insights and effective client solutions
- Partner across departments to hit company and client goals
Qualifications/Requirements:
- Proven leadership track record driving broadcast and/or digital ad sales growth
- Strong negotiator and closer; builds long-term relationships and repeat business
- Highly organized with attention to detail and strong follow-through
- Experience with Wide Orbit, Matrix, and Microsoft Office preferred
- College degree or equivalent experience (5+ years in sales leadership) needed
- Must meet Gray driving requirements and have a valid driver’s license
Additional Info:
Gray Media provides equal employment…
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