Ticketing and Analytics Manager

Ticketing and Analytics Manager

Company:
Eventive Sports Properties, LLC (a Troon company)

Location:

Birmingham, AL

Employment type:

Full-time, In‑office

Eventive Sports is the industry leader in dedicated sports event management. Established in 1996, it provides top‑level service to professional athletes, sponsors, and consumers purchasing tickets. The organization employs dedicated professionals with expertise in event management, marketing, and operations.

The Ticketing and Analytics Manager will oversee all ticketing operations utilizing the Tixr platform. The role appro takes responsibility for managing ticket sales systems, reporting and analytics, customer service, and onsite ticketing operations for all Eventive Sports‑managed events. The ideal candidate has hands‑on experience with ticketing systems, strong data analytics skills, and the ability to contribute to social media campaigns ناس drive demand for live events.

• Serve as the primary administrator for the Tixr ticketing platform across all Eventive Sports properties and events.
• Set up and manage all ticketing builds, including ticket products, pricing, promo codes, access control, and reporting dashboards.
• Monitor ticket sales, trends, and revenue performance using Tixr data and analytics, and provide regular reporting to event teams and leadership.
• Develop and distribute sales reports, pacing updates, and forecasts to support marketing and operational decision‑making.
• Manage all ticket‑related customer service, including handling inquiries, refunds, exchanges, and issue resolution.
• Oversee onsite ticketing operations at events, including staffing, troubleshooting, scanning, and box‑office management.
• Analyze ticket sales performance, revenue trends, and customer behavior to inform pricing, promotions, and marketing strategies.
• Monitor conversion rates, sales funnels, and campaign effectiveness across digital channels.
• Provide actionable insights and recommendations to improve ticket sales and fan engagement.
• Coordinate with marketing teams on promotions, on‑sale timelines, and digital campaigns.
• Ensure accurate financial reconciliation of ticket sales, settlements, and post‑event reporting.
• Train internal staff and event partners on ticketing systems and processes as needed.
• Support marketing team on paid and organic social campaigns by providing data insights and optimizing messaging based on performance.

• Bachelor’s degree in Sports Management, Business, Marketing, or a related field preferred.
• 2–3 years of experience in ticketing operations, event management, or sports marketing preferred.
• Experience with ticketing platforms such as Tixr, Ticketmaster, Etix, or similar systems strongly preferred.
• Strong analytical skills with the ability to interpret and present data clearly.
• Familiarity with social media platforms and analytics tools (Meta, X/Twitter, Instagram, Tik Tok, Google Analytics, etc.).
• Excellent customer service and communication skills.
• Ability to manage multiple events and deadlines simultaneously.
• Comfortable working nights, weekends, and event days as required.
• Proficiency in Microsoft Office Suite.

• Opportunity to work across premier sporting events and live entertainment properties.
• Collaborative, fast‑paced environment with growth potential.
• Competitive salary and benefits package.

Please submit your resume and cover letter to

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