Associate Director, Analytics

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We am an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

We value diverse perspectives and new ways of working.

We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you’re a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

We are seeking a hands‑on Digital Analytics Leader to serve as our Adobe Subject Matter Expert, and technical architect partnering with Paid Media, Site, Mar Tech, IT, and agency partners to build a data driven, privacy compliant foundation for Stellantis.

As Associate Director, Media & Site Analytics, you’ll be instrumental in bringing together multiple data sources to garner insights and inform decision‑making. This position requires strategic and technical experience, with an ability to drive forward complex projects that positively impact our client’s business. The Associate Director will communicate complex ideas to both internal leaders and external senior level clients.

• Serve as Adobe Analytics and GA4 SME for internal and external teams. Educate media analytics teammates on respective Analytics platforms, reporting & insight use cases. Assist in troubleshooting and product enhancements.
• Ensure Analytics Reporting & Segment Alignment;
  Work with Publicis Platform teams on reporting integrations and necessary requirements
• Client point of Contact for media and site analytics initiatives
• Leverage data to identify the key touch points/factors that drive business decision making
• Support migration efforts, while maintaining and enhancing current Tagging and Privacy Infrastructure.
• Keythought leader, gathering insights across disparate data sources to help describe product performance with a client’s broader business goals and objectives
• Driving the use of data in decision‑making throughout the organization, partnering with experts, vendors and organizational leaders
• Building framework that can collect and visualize data sources that is flexible enough to answer unique business situations
• Build relationships with clients, colleagues, and emerging technologies and data providers
• Identify, assess, and manage implementation of data sources and tracking solutions
• Acts as primary day‑to‑day contact on complex projects. Facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third‑party

• 5–7 years in digital analytics / Mar Tech implementation, with at least 3 years hands‑on Adobe Analytics & Launch and 1+ year on Web SDK or AEP components.
• 3-4 years’ experience with Digital Media Platforms and Analytics tools. Ability to translate paid media to site analytics, and vice versa.
• Strong client management/consultative experience presenting and resolving issues
• Expert level understanding of Adobe Workspace, Segments, Calculated Metrics/Functions and reporting capability.
• Experience with Server‑side tagging architectures (Adobe Edge, GTM Server, or similar).
• JavaScript/Type Script proficiency for tagging and single‑page app tracking (React/Next.js a plus
• Consent frameworks (One Trust…