Director, Data Instrumentation

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

As a Director on the Razorfish Data Instrumentation team, you will play a strategic, technical and influential role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management and Customer Data Platform deployment services for a book of business.

Data Instrumentation team members at Razorfish focus primarily in four key areas:

Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets.

Creation of data layer specifications and TMS rules for best practice implementation of site‑side and media analytics tracking while reducing page complexity and improving performance.

Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies.

Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.

This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.

Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc). This person should:

• Possess an in-depth knowledge of a client’s website and app architecture, online business model & marketing strategy and ensures cross capability teams include data team in relevant client conversations and offerings
• Thought leader and mastery of multiple Analytics, Tag Management, Testing and Optimization and Customer Data Platforms to enable the capture and utilization of client marketing analytics data.
• Guide data strategy, resolve issues, and identify new opportunities through constructive dialogue with key stakeholders. Drive client success based on key performance indicators, business drivers and optimization of growth opportunities.
• Lead conversations with external and internal clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
• Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy‑in
• Provide best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site, application, screen and page‑implementation strategies
• Lead creation of Data Collection Strategy, conceptualize and create relevant design structure for analytics, tag manager configuration leading documentation of processes

• Provide guidance to the team members in triaging and troubleshooting all types of issues in data collection
• Direct testing and optimization program to ensure relevant outcomes are achieved
• Lead customer, vendor, market analyst…