GVP, Integrated Marketing & Performance Strategy

GVP, Integrated Marketing & Performance Strategy

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Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Razorfish is seeking a Group Vice President, Integrated Marketing & Performance Strategy to lead the strategic vision, growth agenda, and performance acceleration across one of our largest accounts. This leader will steward a multi-discipline strategy team spanning brand, experience, connections, and performance—ensuring our work ladders to our client's member-first mission and delivers measurable business impact across acquisition, onboarding, engagement, and loyalty.

• Lead the full-funnel strategic agenda across lines of business translating the client's business priorities into actionable choices, strategies, and work streams.
• Elevate insight quality by integrating member needs, culture signals, financial drivers, competitive moves, and operational realities into holistic strategic narratives.
• Influence and advise senior client leadership, becoming a trusted counselor on marketing transformation, audience intelligence, and the evolving landscape of GenAI, personalization, and agentic experiences.
• Champion creativity and performance, ensuring strategy unlocks powerful storytelling, breakthrough experiences, and strong measurable results.

• Own the integrated strategy vision for the client across strategy, communications, performance marketing, experience strategy, and content.
• Guide the evolution of an enterprise creative platform and other enterprise initiatives into full-funnel, multi-channel activation.
• Champion a customer-first planning approach, mapping emotional and functional jobs-to-be-done across the lifecycle to ensure every activation meets a real member need.
• Inform annual and quarterly business reviews, bringing forward market trends, competitive shifts, cultural signals, and new member behaviors.

• Architect an outcomes-based performance strategy aligned to the client's business goals (eligibility, consideration, acquisition, CLV, retention).
• Connect performance to creative, ensuring briefs are insight-driven, audience-led, and designed for measurable impact.
• Drive a test-and-learn operating model across the portfolio, ensuring every activation is designed for continuous improvement.
• Champion personalization and relevance, leveraging data signals to tailor messaging, creative, and experiences across segments and moments.

• Lead, manage and scale multidisciplinary team of strategists across Brand, Experience, Connections, and Performance Strategy.
• Cultivate a team culture that values agility, accountability, innovation, and performance excellence.
• Strengthen craft excellence across insight development, storytelling, experience design, and performance decision-making.
• Mentor and grow emerging leaders, ensuring succession planning and capability depth.

• Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations.
• Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.
• Represent the agency’s performance vision in high-stakes executive forums.
• Facilitate C-suite and enterprise-level alignment around priorities, roadmaps, and investment cases.
• Communicate complex strategic thinking simply and powerfully.

• Ensure seamless collaboration…