Account Director

Company description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Overview

We're looking for a strategic and passionate Account Director to lead social media efforts for Motorsports Racing on an automotive client account. This role is critical in guiding the day-to-day client relationship, driving content excellence, and ensuring seamless coordination across teams to deliver bold, data-driven social strategies and content that supports the brand's marketing efforts for Motorsports Racing. The Account Director will partner closely with key team members of the cross-functional team to spearhead the execution of brand directives -- including live racing event attendance and coverage during Motorsports competition season, real-time monitoring of weekend racing events, and development of social content to report on race results and brand moments.

Working on this client account's social media is exciting, fast-paced, and always-evolving, so we are looking for individuals who are passionate about social and/or automotive and ideally Motorsports racing who can jump in to make an immediate impact on our day-to-day client work.

Responsibilities

Client Partnership & Strategy

* Serve as a primary point of contact for the client's social media initiatives for brand sponsorship of Motorsports Racing including monitoring of key races and development of real-time social content to report on key racing events, brand moments and larger onsite activations.

* Lead day-to-day communications through meeting scheduling, feedback trackers, meeting notes, status documents, QA and other topics under account leadership.

* Review all deliverables for brand & strategic alignment, through all rounds of client feedback.

* Translate brand goals and business objectives into smart campaign specific strategies.

* Collaborate with the Strategy, Creative, and Media teams to ensure cohesive, audience-first campaigns.

* Proactively identify opportunities for growth, innovation, and improvement across social touchpoints.

* Responsible for preparing and responding to day-to-day client communication/responses on behalf of internal team.

* Manage smaller day to day client escalations. Ensures exceptional delivery of tactics to form/reinforce client rapport (e.g. partner with Delivery, team follow through, reports, meetings, timelines).

Project & Team Oversight

* Manage all social work streams for Motorsports Racing events with clarity, efficiency, and accountability.

* Oversee timelines, approvals, and deliverables across campaigns and evergreen content.

* Serve as the connective tissue across strategy, creative, paid media, production, analytics, and community management.

Production, Content & Performance Stewardship

* Attend Motorsports races with an onsite team to provide live event coverage for race weekends during competition season and support the development of real-time social content reporting on live events. Monitor racing events not in attendance to support content creation to report on race outcomes.

* Partner with Content Creator and creative and production teams to ensure content meets brand standards, production timelines, and budget requirements.

* Ensure content is optimized for platform specifications and usage across paid, organic, and owned channels.

* Anticipate and troubleshoot production challenges, maintaining agility in a fast-paced environment.

* Ensure high-quality, on-brand content is delivered for each vehicle nameplate.

* Partner with analytics and media teams to review performance and optimize future efforts.

* Provide regular reporting insights to clients, distilling social KPIs into actionable recommendations.

Collaboration & Integration

* Foster strong relationships with internal and external partners, including media, production and global teams.

* Help guide social activations that integrate with broader brand campaigns and product launches.

Qualifications

* 7+ years of account management experience in an agency setting.

* Knowledge of motorsports racing and automotive industry preferred.

* Proven expertise in managing social media programs for large-scale brands.

* Ability to maintain Thursday through Monday work schedule.

* Ability to travel to provide live coverage of weekend racing events for a minimum of 1-2 events per quarter with overnight stays required.

* Exceptional client service skills with a calm, solutions-oriented mindset.

*…