Account Director
Listed on 2026-01-12
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Marketing / Advertising / PR
Social Media Marketing, Digital Marketing, Marketing Communications
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OverviewWe’re looking for a strategic and passionate Account Director to lead social media efforts for Motorsports Racing on an automotive client account. This role is critical in guiding the day-to-day client relationship, driving content excellence, and ensuring seamless coordination across teams to deliver bold, data-driven social strategies and content that supports the brand’s marketing efforts for Motorsports Racing. Working on this client account’s social media is exciting, fast-paced, and always evolving.
We’re looking for individuals passionate about social and/or automotive, ideally motorsports racing, who can make an immediate impact on day‑to‑day client work.
- Serve as primary point of contact for the client’s social media initiatives for brand sponsorship of Motorsports Racing, including monitoring key races and developing real‑time social content to report on key racing events, brand moments and larger onsite activations.
- Lead day‑to‑day communications through meeting scheduling, feedback trackers, meeting notes, status documents, QA and other topics.
- Review all deliverables for brand & strategic alignment through all rounds of client feedback.
- Translate brand goals and business objectives into smart campaign‑specific strategies.
- Collaborate with the Strategy, Creative, and Media teams to ensure cohesive, audience‑first campaigns.
- Proactively identify opportunities for growth, innovation and improvement across social touchpoints.
- Prepare and respond to day‑to‑day client communication/responses on behalf of the internal team.
- Manage smaller day‑to‑day client escalations, ensuring exceptional delivery of tactics to reinforce client rapport.
- Manage all social work streams for Motorsports Racing events with clarity, efficiency and accountability.
- Oversee timelines, approvals and deliverables across campaigns and evergreen content.
- Serve as connective tissue across strategy, creative, paid media, production, analytics and community management.
- Attend Motorsports races with an onsite team to provide live event coverage during competition season and support development of real‑time social content.
- Partner with Content Creator and creative and production teams to ensure content meets brand standards, production timelines and budget requirements.
- Ensure content is optimised for platform specifications across paid, organic and owned channels.
- Anticipate and troubleshoot production challenges, maintaining agility in a fast‑paced environment.
- Ensure high‑quality, on‑brand content is delivered for each vehicle nameplate.
- Partner with analytics and media teams to review performance and optimise future efforts.
- Provide regular reporting insights to clients, distilling social KPIs into actionable recommendations.
- Foster strong relationships with internal and external partners, including media, production and global teams.
- Help guide social activations that integrate with broader brand campaigns and product launches.
- 7+ years of account management experience in an agency setting.
- Knowledge of motorsports racing and automotive industry preferred.
- Proven expertise in managing social media programmes for large‑scale brands.
- Ability to maintain Thursday through Monday work schedule.
- Ability to travel for live coverage of weekend racing events for a minimum of 1–2 events per quarter with overnight stays required.
- Exceptional client service skills with a calm, solutions‑oriented mindset.
- Strong understanding of social platform best practices, trends and analytics (Meta, X, Tik Tok, You Tube, Linked In).
- Adept at juggling multiple complex projects with meticulous attention to detail.
- Confident communicator who can lead presentations and cross‑functional meetings.
- Te…
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