Partnership Development Manager

Department: Commercial
Location: St Andrew’s @ Knight head Park
Reports to: Head of Partnerships
Hours: 37.5 hours per week
Contract: Permanent

Birmingham City Football Club ison the rise.

With an incredible history dating back to 1875, Birmingham City Football Club ispart of an exciting period of accelerated growth andmodernisation,andisplayingit’spart inonce-in-a-generationopportunityto support the transformation of England’s second cityas part of the Sports Quarter project.

With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.

The journeywe’reon involvesstrengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC

The Partnership Development Manager is responsible for driving revenue growth through the acquisition, development, and retention of strategic partnerships across multiple sectors.

You will play a pivotal role in guiding brands through the full sales cycle, from lead generation and prospecting through to pitching, negotiating rights, and closing deals. The focus of the role is securing high-value commercial partnerships that directly support the Club’s revenue targets and wider commercial strategy.

• Work closely with the Partnerships Strategy Manager and wider partnership development team to support and implement partnership strategies aligned with the Club’s objectives
• Identify key partnership opportunities and prioritise target sectors and industries
• Define partnership objectives, targets, and KPIs and establish metrics to measure success and ROI

• Research and identify potential partners across corporate, brand, organisational, and community sectors
• Build and nurture strong relationships with prospective partners, understanding their objectives and priorities
• Develop tailored partnership proposals and presentations that clearly articulate the value of partnering with Birmingham City Football Club
• Initiate relationships with large commercial partners, with an understanding of when relationships should be transferred to the Head of Partnerships

• Lead negotiations with prospective partners including commercial terms, rights, and contractual agreements
• Collaborate with legal and finance teams to ensure compliance with internal policies and procedures
• Manage ongoing partner relationships, ensuring delivery of agreed benefits and maintaining high levels of partner satisfaction

• Drive revenue growth through the acquisition of new partnerships and optimisation of existing relationships
• Identify opportunities for partnership activation and collaboration to maximise brand exposure, fan engagement, and revenue
• Develop innovative partnership initiatives and activation concepts that add value for partners and enhance commercial performance

• Represent the Club professionally at industry events, conferences, and networking forums to generate leads and build relationships
• Build and maintain strong relationships with senior stakeholders across partner organisations to support long-term commercial opportunities

• Ensure compliance with all Club policies and procedures, with particular regard to Equality & Diversity, Safeguarding, and Health & Safety
• Carry out any other duties required by the Line Manager or Head of Department within the scope of the role

• Bachelor’s degree in business, marketing, sports management, or a related field

• Experience in partnership development, sponsorship sales, or a related commercial role, ideally within sport or entertainment
• Strong negotiation skills with experience managing partnership agreements and contracts
• Excellent communication, presentation, and relationship-building skills
• Proven ability to drive revenue growth through partnerships and commercial initiatives
• Ability to work…