Customer Proposition Lead

Job Description

As Customer Proposition Lead , you will play a pivotal role in shaping how we engage with our customers throughout their lifecycle. This role involves understanding customer needs, developing and delivering customer-centric solutions and strategies, and ensuring they are effectively communicated and implemented to drive business outcomes.

Strategic Vision : Developing and executing a customer proposition strategy that aligns with the overall business objectives to structure marketing and customer experience efforts, improving the journey and increasing loyalty and revenue.

Customer Lifecycle Management : Managing customers throughout their entire journey with the brand, from initial awareness to long-term loyalty and advocacy.

Tracking and analysing interactions at each stage to build loyalty, drive repeat purchases, and increase customer satisfaction by providing personalised and effective engagement.

Customer Understanding : Conducting customer research, analysing data, and using insights to identify unmet needs and opportunities for improvement.

Proposition Design : Creating and designing compelling customer propositions that deliver value and differentiate the business from competitors.

Cross-Functional Collaboration : Working closely with marketing, digital, sales, and other teams to ensure seamless integration of customer propositions across all channels.

Performance Management : Monitoring and analysing the performance of customer propositions, identifying areas for optimisation, and making data-driven decisions.

At Rexel, we prioritise hiring individuals based on behaviours and potential, rather than requiring specific formal qualifications for roles. The behaviours that will set you up for success as aCustomer Proposition Leadinclude :

• Strategic Thinking :
  Ability to develop and implement long-term strategies that align with business goals.
• Customer Focus :
  Deep understanding of customer needs, behaviours, and motivations.
• Commercial Acumen :
  Ability to translate customer insights into profitable business opportunities.
• Communication and Influence :
  Strong communication skills to effectively articulate the customer proposition vision and influence stakeholders at all levels.
• Leadership and Team Management :
  Proven ability to lead, motivate, and develop high‑performing teams.
• Experience in Customer Lifecycle Management :
  Significant experience in developing and implementing customer‑centric propositions, ideally within a specific industry.

At Rexel UK, we’re all about welcoming people from different backgrounds, experiences, and perspectives because we know that diversity drives fresh ideas and great results.

By coming together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.

Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best.