Revenue Development Manager

We have a rare opportunity for a Revenue and Development Manager to join our brand-new and ambitious commercial team, driving revenue that directly supports public services. You will lead the growth of Transport for West Midlands' non-ticketing income, transforming commercial opportunities into sustainable revenue streams that deliver tangible value for the organisation and the communities we serve. From developing new ways to generate revenue at our bus stations through to growing existing CCTV monitoring and drone piloting services;

you will play a pivotal role in generating income that can be reinvested into the region.

This is a highly visible role for a commercially astute and results-driven professional who thrives on building relationships, influencing stakeholders, and turning ideas into measurable outcomes. You'll attend industry events, represent the organisation externally, develop a strong pipeline of opportunities, and use data and forecasting to drive informed decision-making. With accountability for revenue targets and commercial performance, you'll have the opportunity to shape strategy while delivering real results.

We're looking for someone with a strong sales, business development, or partnership background, a broad professional network, and the confidence to engage with senior stakeholders across both the public and private sectors. If you're excited by the challenge of building something new, enjoy identifying commercial opportunities, and want to make a lasting impact on the future of the West Midlands, we'd love to hear from you.

This is a 2‑year fixed term contract.

• Analyse market trends and competitor pricing to make data‑driven decisions
• Design, launch and evaluate proof‑of‑concept propositions for new revenue streams
• Monitor and forecast revenue performance
• Conduct regular audits of revenue systems
• Manage development of tender exercises
• Develop and maintain strong working relationships with key stakeholders and partners
• Create and manage a pipeline of commercial activity including obtaining contacts
• Attend and present at relevant industry events to promote the products and services of TfWM
• Prepare business cases and financial appraisals, including cost‑benefit analysis and risk assessment
• Identify grant funding opportunities that support non‑farebox income or cost reduction

• Significant experience – with demonstrable results – of revenue improvement, including assessment of net and gross profit
• Demonstrable experience of using revenue forecasting models and financial appraisals to support new commercial propositions
• Development of new revenue streams and/or launch into new markets
• Proficient at managing multiple work streams and implementing relevant projects either in collaboration with partners, or independently
• Strong analytical and problem‑solving skills
• Strong project management skills
• Sound business and financial acumen with ability to interpret data
• Highly developed influencing and relationship‑management skills
• Ability to identify and assess commercial risks associated with new or pilot revenue activity

The location for this role is 16 Summer Lane with at least 3 days a week spent in the office or on site visits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year‑on‑year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK)
• Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs)
• 28 days paid annual leave (with an option to purchase more) + Statutory days
• EV car benefit scheme
• Healthcare plans
• Discounted gym membership, will writing, and mortgage advice
• Option to…