Market Liaison Lead

Overview

• Design and manage the operating model for market engagement across the programme.
• Establish and coordinate regional or cluster-based liaison support to provide effective market coverage.
• Act as the primary operational contact for an assigned group of markets throughout the launch lifecycle.
• Gather, clarify and consolidate market requirements, ensuring they are translated clearly into central team actions.
• Coordinate review and sign-off cycles across DX, content and configurator work streams.
• Communicate delivery timelines, scope boundaries, launch milestones and programme changes to markets.
• Facilitate structured feedback loops so that market input is consolidated, prioritised and aligned to agreed scope and timelines.
• Report market readiness, risks, issues and approval status into central programme governance.
• Support the Product Owner and wider leadership team in setting expectations with markets and maintaining delivery discipline.
• Build strong working relationships between global teams and market stakeholders to support smooth launch preparation and execution.

• Strong experience in client marketing stakeholder or market engagement within a complex content delivery or transformation programme.
• Proven ability to coordinate multiple stakeholder groups across central and local teams.
• Strong communication and facilitation skills, including the ability to manage review cycles and approvals.
• Experience gathering, clarifying and prioritising business requirements from diverse stakeholder groups.
• Ability to manage competing priorities while maintaining alignment to central governance and delivery timelines.
• Strong organisational skills and attention to detail in tracking readiness, approvals and escalations.
• Confidence working across cross-functional teams including content, UX, product and operational stakeholders.
• Ability to handle ambiguity, resolve conflicts and maintain momentum in a fast-moving programme environment.
• Experience working with regional or market-based operating models.
• Familiarity with localisation, translation or market adaptation processes.
• Experience in global digital launch programmes or multi-market website delivery.
• Experience supporting governance forums, readiness reporting and launch planning.
• Understanding of content operations or digital production workflows.