Content Director

A Birmingham-based creative and social media agency is seeking an experienced Content Director to lead its content function and creative output. This is a senior, hands-on role suited to someone who blends strategic thinking with active content creation and team leadership.

You’ll be responsible for shaping the agency’s content vision while remaining closely involved in day-to-day production. Working across multiple platforms and client accounts, you’ll inspire the creative team, elevate standards, and ensure consistently high-quality, impactful content.

• Set and evolve the agency’s overall content and creative direction
• Own the end-to-end delivery of content across all client platforms
• Lead ideation and concept development for client and agency campaigns
• Oversee content creation across Instagram, Tik Tok, Linked In, You Tube, and other relevant platforms
• Review and approve content to ensure alignment with strategy, brand tone, and platform best practice
• Stay up to date with social trends and emerging formats, feeding insights into team development and content planning
• Remain actively involved in hands-on content creation, including filming, editing, and trend execution
• Attend and direct key client shoots, both in-studio and on-location
• Support editing on priority campaigns and assist with upskilling the content team
• Mentor and manage content creators, freelancers, and interns
• Allocate work based on strengths, skill sets, and platform expertise
• Set clear standards, expectations, and performance measures for the content function
• Run creative reviews, brainstorming sessions, and regular development check-ins
• Collaborate closely with client services to align content with campaign and retainer objectives
• Contribute to content strategy using performance insights and creative thinking

• Strong video production and editing skills (Cap Cut, Premiere Pro, or similar)
• Excellent understanding of platform-specific content and trends (Tik Tok, Instagram, Linked In, etc.)
• Team leadership and mentoring abilities
• Strategic thinking and creative problem-solving
• Strong communication and presentation skills (internal and client-facing)
• Organised, reliable, and comfortable working to tight deadlines
• Experience managing or working with freelancers and interns
• Comfortable using analytics and project management tools