Assistant Social Media Manager

End Date

Tuesday 10 March 2026

Salary Range

£39,825 - £44,250

We support flexible working –  for more information on flexible working options

Flexible Working Options

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Job Description Summary

Job Description

JOB TITLE: Assistant Social Media Manager

SALARY: £39,800 - £44,250

LOCATION: Edinburgh, Leeds, Halifax, Bristol or Birmingham

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

We’re looking for an Assistant Social Media Manager to join our future - focused Group Corporate Affairs (GCA) Social Media team. It’s a great time to join us! Over the past year, we’ve added Tik Tok and You Tube to our channel mix. We’re also adapting our strategy to focus more on search-led content and the ways people find brands, learn, and engage online.

You’ll be joining an expert team of analysts, strategists, and content creators - and you’ll play a pivotal role in organising, planning, and enabling best- in- class social content that reflects real-time insights, cultural moments, and long-term strategic priorities. Our ideal candidate is highly organised, imaginative, inquisitive, and confident operating in a fast paced environment. An interest in SEO, search behaviours, and the use of AI tools is essential, along with a passion for content systems, planning, and social-first storytelling.

• Own the content calendar :
  Lead and maintain the central social media calendar across all GCA channels (Linked In, Instagram, Tik Tok, You Tube, and emerging spaces), ensuring alignment to strategy, priorities, and opportunities.

• Enable planning for the future:
  Collaborate with strategists and analysts to turn insights into actionable plans. Identify moments, topics, and trends to respond to, helping the team stay ahead.

• Channel coordination:
  Ensure planned activity across platforms is coherent, well-timed, and meets audience needs across differing business areas and themes.

• Shoot organisation:
  Lead the logistics, scheduling, and operational delivery of content shoots - including briefs, suppliers, talent, creators, and locations.

• Search - led content development:
  Support the team with SEO-driven planning, including keyword-informed briefs, optimisation recommendations, and insight gathering.

• AI - enabled workflows:
  Apply AI tools (including Copilot) to streamline workflows, enhance planning, improve briefing, and support content production.

• Creator management support :
  Help organise and coordinate work with our internal creator collective, ensuring they have briefs, materials, and timelines required for high-quality delivery.

• Quality control & consistency:
  Maintain oversight of content outputs, ensuring we meet our cadence goals across channels as well as maintaining the balance of themes and formats.

• Reactive planning:
  Help coordinate rapid responses to cultural moments, breaking insights, and reputation opportunities, working closely with the wider Corporate Affairs team.

• Run the day-to-day planning rhythm for the social team, ensuring clarity on priorities and deliverables.

• Lead weekly and monthly content planning sessions, sharing insights, upcoming moments, and opportunities.

• Maintain a meticulously organised content pipeline and ensure smooth coordination between creators, planners, and data specialists.

• You'll support us in the pre-production for our varied content shoots - from logistics to schedules, shot lists, talent coordination, and approvals.

• Keep detailed track of assets, timelines, and publishing windows across multiple platforms.

• Monitor cultural, industry, and platform trends, ensuring the team is ready to act on moments with high reputational value.

• Support the integration of search behaviours into content planning, especially for You Tube and Tik Tok.

• Help optimise content ideas, copy, and formats for discoverability.

• Use intelligent solutions to streamline content processes, briefs, and planning.

• Champion experimentation and smarter ways of working across the team.

• Experience working in social media, digital content, or editorial planning - ideally…