Video Content Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Video Content Strategist based in United Kingdom.

This role offers the opportunity to shape and scale a high-impact You Tube presence within a fast-growing financial technology environment.

You will own the video content pipeline from idea generation and selection through scripting, packaging, testing, and optimization.

The role combines exceptional storytelling with a deep understanding of audience behavior, You Tube performance, and content strategy.

You’ll translate complex Bitcoin and economic topics into compelling stories that educate, engage, and build audience trust.

Success will be measured through viewership, retention, returning viewers, and the ability to continuously improve creative performance.

Working closely with marketing, production, research, and leadership teams, you’ll have substantial ownership over the channel’s editorial direction.

This is an ideal opportunity for a strategic content professional who thrives on experimentation, strong creative judgment, and measurable results.

• Own the end-to-end video content pipeline, generating, evaluating, prioritizing, and developing ideas using input from marketing, research, and other internal sources.
• Develop compelling titles and thumbnails, test different packaging approaches, and use performance insights to improve click-through and overall content reach.
• Write medium- and long-form video scripts that make complex financial, economic, and Bitcoin concepts accessible, engaging, and memorable.
• Create strong hooks and introductions designed to capture attention and sustain viewer engagement throughout each video.
• Work with production teams to ensure the final story edit follows the intended structure, pacing, narrative, and creative direction.
• Monitor You Tube performance metrics including views, audience retention, retention curves, click-through rate, and returning-viewer rate.
• Use audience and performance data to continuously refine content ideas, storytelling techniques, titles, thumbnails, and production approaches.
• Build repeatable systems for idea management, content filtering, scripting, creative testing, and performance optimization.
• Collaborate closely with hosts, producers, marketing professionals, researchers, and company leadership to develop high-quality content with a clear editorial purpose.
• Maintain a high standard of factual accuracy, integrity, and professional brand representation across all published content.

• Demonstrated success growing a You Tube or other video channel, either independently or as part of a professional content team, with measurable impact on views and audience retention.
• Strong expertise in video content strategy, including idea development, editorial judgment, scripting, audience psychology, and content packaging.
• Deep understanding of You Tube mechanics, including click-through rate, retention curves, viewer behavior, and factors that influence channel growth.
• Exceptional writing and storytelling skills, with the ability to turn complex economic or financial concepts into clear, compelling narratives.
• Strong knowledge of Bitcoin from an economic perspective and an understanding of its relevance to broader financial and monetary challenges.
• Proven ability to develop effective hooks, introductions, titles, thumbnails, and narrative structures that encourage sustained viewing.
• Strong analytical mindset and willingness to use performance data to challenge assumptions and continuously improve creative output.
• High level of ownership and independence, with the confidence to make editorial decisions while incorporating relevant input from…