PPC Specialist; Google & Bing Ads

Working at Birmingham’s leading marketing agency, as our next PPC Specialist you will have full responsibility for creating, implementing, and managing the strategies for key clients Google and Bing Ads accounts. You will report directly to the Paid Media Director who will guide your CPD and manage M3 client relationships.

Working alongside the paid media team, you will be developing client relationships and growing PPC account performance as the backbone of this role, so you will need a deep level of working knowledge of managing Paid Digital Channels specifically on Google and Bing.

So, if you love figuring out PMax and diving deep into Search Marketing, this job is for you.

• Overseeing the performance of Paid Search clients.
• Work alongside digital experts and account teams across a range of exciting clients.
• Responsible for client performance.
• Provide a first-class service through honest, transparent and valued ongoing communication with clients.
• Responsible for the retention of the client portfolio.

• Hands‑on experience managing Google Ads and Microsoft Ads accounts.
• Strong working knowledge of Search, Shopping and Performance Max campaigns.
• Experience using Google Merchant Center, including product feed checks, diagnostics and basic feed optimisation.
• Good knowledge of GA4, Google Tag Manager and conversion tracking.
• Strong Excel / Google Sheets skills, including formulas, pivot tables and data analysis.
• Experience using Google Data Studio for reporting and dashboarding.
• Comfortable using Google Ads Editor, bulk uploads and automated rules.
• Experience with Google Ads Scripts or other automation would be beneficial.
• Confident carrying out search term reviews, negative keyword updates, ad copy testing, budget pacing and performance analysis.
• Familiarity with heat mapping and CRO tools such as Hotjar or Microsoft Clarity would be beneficial.
• Google Ads certifications are beneficial.
• Ecommerce platform experience is beneficial, but not essential.

• Beer and prosecco pumps (free every afternoon!)
• On‑site barista all morning (free coffees!)
• Various workshops, such as candle‑making, yoga, and cocktail nights!
• Responsible agency with B Corp status
• A clearly defined career path with monthly 1‑2‑1s and an annual PDP
• 25 days annual leave plus bank holidays
• Work‑from‑home opportunities (3 days in office, 2 from home)
• Progressive company culture
• Integrated teams with regular social events
• Accelerated career progression

This role will be primarily based out of our vibrant Birmingham City Centre location with flexible opportunity to work at our offices across the UK in Telford, Manchester, Cardiff and Bristol.

If you’re ambitious about your career and are looking to work with a team that feels the same way, M3.Agency could be the place.