Digital Engagement Officer

Grade C - £35,412 to £44,075 per annum

Consultation grade - subject to formal evaluation under the Pay Equity Review

Working 36.50 hours per week

Birmingham City Council are seeking a Digital Engagement Officer to lead the development and delivery of innovative digital communications that inform, engage and support our residents. This is an exciting opportunity to shape how we connect with communities across the city, using digital platforms to create meaningful, two‑way communication and strengthen relationships, particularly with hard‑to‑reach or marginalised groups.

The role involves engaging a wide range of residents across homelessness and landlord services, to enhance the quality and type of information being distributed to residents, ensuring they are well‑informed and treated with fairness and respect. The successful candidate will be responsible for delivering key messages across multiple online platforms including social media, website, e‑mail and Whats App, and may also design webinars, podcasts or other mediums that engage wider audiences.

This is a hybrid role and on‑site attendance is subject to service need.

As Digital Engagement Officer, you will:

• Lead on designing and delivering digital communications and engagement strategies for City Housing services.
• Develop platforms and content that support two‑way communication with residents.
• Identify opportunities to engage with diverse communities through digital channels.
• Assess engagement effectiveness and adapt approaches to maximise impact.
• Build trust with residents and contribute to improving the Council’s reputation.
• Produce inclusive, accessible and engaging digital content.
• Work collaboratively with communications teams and services across the Council on campaigns and messaging.
• Develop feedback mechanisms to continuously improve resident engagement.
• Support digitally excluded communities and promote digital inclusion.
• Ensure online content and communications are accurate, clear and aligned with Council standards.

We are looking for a proactive and creative communicator who can engage effectively with a wide range of audiences.

• Experience of developing and delivering digital communications strategies.
• Understanding of local government and/or housing services.
• A track record of engaging diverse or marginalised communities.
• Strong stakeholder engagement and relationship‑building skills.
• The ability to design sensitive, inclusive content in a political environment.
• Excellent organisational skills and ability to manage competing priorities.
• Awareness of emerging digital platforms and technologies.
• Ability to present data clearly and support decision‑making.

Birmingham City Council is an accredited Disability Confident Leader employer, and we are committed to employing, retaining and developing all of our people. We want to ensure your recruitment journey with us is a positive and equitable one, and are happy to provide reasonable adjustments or additional support as needed.

Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment.