Finance Director

Finance Director

Birmingham | £85,000 - £100,000 + Benefits

Retail | Multi‑Site | Growth‑Focused Business

SF Partners is delighted to partner with an ambitious and rapidly growing retail business to appoint a Finance Director. With an expanding multi‑site footprint and plans for continued growth through e‑commerce, this is a fantastic opportunity for an experienced finance leader to join a dynamic business at a pivotal stage.

Working closely with the Managing Director and Senior Leadership Team, you will play a key role in shaping the commercial and financial direction of the business. This highly visible position offers genuine influence across the organisation, with your contribution directly impacting future growth, profitability, and operational performance.

This role suits an established Finance Director, Head of Finance, or commercially focused Financial Controller who has operated within a multi‑site retail or consumer product‑led environment and is looking for a significant impact.

As the senior finance lead, you will provide strategic and operational leadership across the finance function, acting as a trusted business partner to the Managing Director. You will drive financial performance, support decision‑making, and ensure robust controls, reporting capability, and commercial insight to support ambitious growth plans.

• Partner with the Managing Director and Senior Leadership Team to support strategic decision‑making
• Lead all aspects of financial planning, budgeting, forecasting, and performance analysis
• Drive commercial performance across a growing multi‑site retail operation
• Manage cash flow, working capital, stock, margin, and profitability
• Deliver meaningful financial insights to support business growth and operational improvements
• Develop and enhance financial controls, systems, and reporting processes
• Support expansion initiatives, including new site openings and strategic projects
• Lead, mentor, and develop the finance team
• Ensure robust financial governance, compliance, and risk management

We are seeking a commercially minded finance professional with a strong retail or consumer product‑led background and a passion for driving business performance.

• Recognised accounting qualification – ACA/ACCA/CIMA
• Experience operating at Finance Director, Head of Finance, or Commercial Financial Controller level
• Proven track record within a multi‑site environment – preferably retail
• Experience in product‑led environments where stock, margin, and cash flow management are critical
• Strong commercial acumen with the ability to influence and challenge senior stakeholders
• Experience supporting business growth, expansion projects, and operational development
• Strong financial planning, forecasting, and analytical capabilities
• Sage experience and strong financial systems knowledge
• Excellent leadership skills with experience developing high‑performing finance teams
• A hands‑on approach combined with strategic thinking and commercial awareness

• Join a highly ambitious and growing retail business
• Work directly alongside an entrepreneurial Managing Director
• Shape the future direction of the organisation
• Highly visible position with genuine influence across the business
• Opportunity to leave a lasting impact and drive meaningful change

If you're a commercially driven finance leader with multi‑site retail experience looking to make your mark, we'd be delighted to hear from you.