Product-Led & Marketing Insights Lead

Product-Led Growth & Marketing Insights Lead Birmingham Hybrid 2 days per week in office Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and measurable impact. This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product-Led Growth (PLG) principles.

You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data-informed strategy and experimentation. The role Product-Led Growth (PLG) Strategy:
Develop and embed a PLG framework across core products. Use behavioural insights to define activation, adoption, and retention triggers. Partner with Product, UX, and Engineering teams to align product evolution with growth objectives. Shape guided onboarding, nudges, and in-product messaging that increase user value. Deep Insights, Data & Performance Analytics:
Own dashboards and reporting across GA4, Looker, Hub Spot, and internal datasets Translate complex data into clear narratives and meaningful action. Identify friction points and opportunities across customer journeys. Monitor commercial performance and marketing effectiveness. Conversion Rate Optimisation (CRO):

-Lead experimentation across websites, landing pages, onboarding flows, and funnels. Define data-driven hypotheses informed by behavioural patterns and UX best practice. Partner with UX & Design teams to run A/B tests and implement improvements. Champion a culture of continuous optimisation. Marketing Delivery &

Collaboration:

Produce landing pages, optimisation copy, CRO-focused assets, and in-product messaging. Collaborate with brand and campaign teams for broader creative and channel activity. Ensure alignment with business objectives and OKRs. Leadership:
Line-manage and develop a Digital Marketing Officer. Promote evidence-based decision making and experimentation. Contribute to OKRs and strategic planning. Applicants must have: 5 years in growth marketing, PLG marketing, CRO, digital optimisation or product marketing. Strong analytical capability (GA4, Looker/Data Studio, Hub Spot). Ability to interpret data and behavioural signals into actionable insights. Experience running A/B tests, funnel analysis and UX-led optimization Understanding of AI for PLG (guided onboarding, behavioural triggers, personalisation).

Strong cross-functional communication and influence. Katie Bard is acting as an agency and is an equal opportunities employer