Senior Marketing Specialist

Overview

We’re seeking an experienced Senior Digital Marketing Specialist to lead and execute our growth marketing strategy. You’ll collaborate with a skilled Digital Marketing Team—including SEO specialists, content writers, designers, and a Digital Marketing Manager—to drive measurable lead generation through SEO and paid media.

• Plan and execute SEO and PPC campaigns (Google & Linked In) to achieve lead generation and acquisition goals.
• Optimise website performance, fix technical SEO issues, and improve site speed, structure, and visibility.
• Conduct keyword research, backlink building, and CRO to enhance rankings and conversions.
• Create, manage, and optimise paid advertising campaigns to maximise ROI and maintain strong ROAS.
• Oversee advertising budgets and analyse performance metrics for continuous improvement.
• Generate regular performance reports for SEO and PPC campaigns.
• Stay up to date with the latest trends, algorithms, and best practices in SEO, SEM, and digital growth.
• Manage, coach, and develop a small team to meet departmental goals.
• Ensure compliance with intellectual property, cybersecurity, and brand standards.

• 5+ years in digital marketing, ideally in an agency or B2B Telecom/VoIP/IT environment.
• Strong expertise in SEO, PPC, and lead generation strategies.
• Proficient in Google Analytics, Search Console, SEMrush, MOZ, Ahrefs, and Lead Tracking Tools.
• Proven experience managing paid and organic acquisition campaigns with measurable results.
• Excellent communication, project management, and analytical skills.
• Experience mentoring or managing a team.
• Knowledge of UX, CRO, and website project launches is a plus.

• Are a strategic thinker who thrives in a fast-paced, data-driven environment.
• Can balance creativity with analytical precision.
• Are motivated to grow, lead, and continuously optimise digital performance.

This is a great opportunity to shape the digital strategy of a forward-thinking company. You’ll work with a talented marketing team, enjoy professional development opportunities, and play a key role in driving measurable business growth.

If you’re a results-driven marketer passionate about SEO, PPC, and team leadership —
we’d love to hear from you.

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