Head of Growth Marketing

Head of Growth Marketing
£75,000 - £85,000 + Benefits
Office-Based (Flexibility at Discretion)

About the Business
This organisation operates a modern, technology‑enabled platform that aims to make property transactions faster, clearer and more reliable.
They offer multiple digitally driven sales routes and are focused on reducing friction and improving the experience for both buyers and sellers.
The company combines technology, data and contemporary transaction models to drive certainty, efficiency and better outcomes across the entire process.
They are now hiring a Head of Growth Marketing to build and lead the engine that drives demand, conversion and commercial performance across the platform.
This is not a traditional marketing role - it is a commercial growth leadership position with significant influence over the next phase of scale.

The Mandate
You will own the growth engine that drives:

Demand creation
Demand capture
Demand conversion
Demand intelligence

Across both Buyer and Seller journeys.
You will allocate capital efficiently, translate brand positioning into scalable demand, and leverage data and AI to optimise performance. You will report into senior leadership and play a visible role in shaping the commercial direction of the business.

Core Responsibilities;

Demand Creation (Brand & Education)

Turn the core proposition into compelling, scalable market positioning
Build demand in a market that does not always understand modern transaction models
Align messaging across paid, organic and lifecycle channels
Balance performance discipline with long-term brand equity
Ensure the narrative is commercially sharp, not generic
Demand Capture (Acquisition & Performance)

Own PPC, paid social and digital acquisition channels for both Buyer and Seller journeys
Manage and challenge external agencies
Shift optimisation from CPL to revenue-weighted metrics (CAC, payback, contribution)
Implement AI-driven bidding and budget allocation models
Identify and scale high-performing geographic and intent-based segments
Make disciplined decisions about what not to run
Demand Conversion (Funnel & Lifecycle)

Own landing page architecture and testing strategy
Improve conversion from lead → instruction → completion
Build email and lifecycle journeys that drive progression and reactivation
Identify and remove friction points across the funnel
Partner with operations to ensure growth is matched by delivery capability
Demand Intelligence (Data & AI)

Work with data and tech teams to enhance attribution
Ensure clean, end‑to‑end tracking from click to completion
Translate insight into commercial action
Support development of AI-enabled optimisation across key channels
Present performance data in financial terms (ROI, margin, payback)
Leadership & Culture

Build and lead the internal marketing function
Actively contribute to culture through in‑office presence
Set high standards for internal teams and agencies
Communicate clearly with non‑marketing stakeholders
Represent marketing at senior leadership and board level

What We Are Looking For ;

Experience

6-10 years in growth, performance or commercial marketing roles
Experience scaling high‑volume B2C or marketplace funnels
Managed significant paid acquisition budgets (£1m+ preferred)
Experience owning or influencing P&L and commercial outcomes
Strong collaboration with data teams and modern tech stacks
Ability to educate markets or drive demand in evolving categories
Commercial Capability

Strong understanding of CAC, LTV, contribution margin and payback
Comfortable challenging superficial performance narratives
Highly data-literate
Able to link brand investment to commercial return
Decisive prioritisation approach
Mindset

Commercially grounded
Calm and structured under pressure
Curious about automation and AI
Comfortable in a scaling, fast-moving environment
Confident navigating ambiguity
Willing to challenge constructively
Working Model

This is primarily an office‑based role.
The organisation is building culture, alignment and capability - proximity and collaboration matter.
Flexibility may be offered at management discretion once performance rhythm is established.
Package

£75,000 - £85,000 depending on experience
Benefits package
High visibility within a scaling organisation
Opportunity to build a modern, AI‑enabled growth engine
Significant influence over the next evolution of how property transactions are completed in the UK