Digital Portfolio Manager - BMC

Digital Portfolio Manager

Branding, Marketing and Communications (BMC)

Level 3:
Assistant Director

Location:

Regional (Outside London)

Hybrid working:
Currently minimum one day per week in the office

A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming  to become a powerful platform that demonstrates how we shape the future with confidence for our clients.

Our clients are navigating a complicated world. Tumultuous geo‑politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. As part of a newly formed team, this role will transform  in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.

• Agree clear objectives with business and BMC stakeholders within a portfolio of priority products and services for how  will support brand and sales, or deliver required corporate or regulatory‑required content (portfolio may change over time).
• Create data‑based strategy within a portfolio of priority products, services or corporate area for content and journeys needed to maximise traffic and engagement with , fully aligned to our priority products and services and key corporate updates (including content strategy, site performance, SEO and competitor analysis). Secure engagement from business and BMC stakeholders.
• Recommend client journeys and target actions within portfolio to stakeholders including Business Development, ensure processes for hand‑off to other teams are in place, and measure response.
• Maintain close relationship with Global teams and an overview of available globally created content and agree which to activate in the UK, working with UK stakeholders.
• Balance proactively recommended content with requests from the business to make decisions on what should be published within available team capacity.
• Proactively identify and drive the use of AI tools that will allow for more distinctive and engaging messaging.

• Brief portfolio‑aligned Digital Content Managers to deliver site‑ready content (by editing business‑created content, localising Global content or creating UK specific content) that supports priority products and services.
• Project‑manage creation of new content, managing through from brief, to page build and publishing.
• Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date (eg value propositions, contact details and links to relevant content).
• Work with page builders on QA processes pre‑publication of all materials.
• Ensure delivery of any regulatory‑required materials within the portfolio within deadlines.
• Ensure that all content on  meets brand standards, whilst simplifying the process for the business.
• Work with Digital Technical Manager to ensure smooth running of pages within portfolio – e.g. removal of broken links.
• Champion the use of AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content.

• Deliver regular performance updates to the business on site performance within portfolio, including traffic, search rankings, on‑site behaviour and competitor benchmarking.
• Share data with key stakeholders and translate into recommendation for site changes or content.

• Positive and proactive mindset, with the ability to engage stakeholders with the vision for
• Strong stakeholder management skills, and ability to gain consensus for what should and shouldn’t be done.
• Excellent technical knowledge of website strategy, development, delivery and measurement.
• Growth mindset that is open to the potential for proactively using AI to increase speed to market and enhance output quality.
• Ability to interrogate data and insight to deliver…