Paid Media Manager​/Specialist

Paid Media Specialist / Paid Media Manager Birmingham (Hybrid Working) £28,000 - £36,000 DOE  Excellent Benefits The Opportunity We're partnering with an ambitious and growing business looking to strengthen its digital marketing team with the addition of a Paid Media Specialist or Paid Media Manager. This is a fantastic opportunity for a performance-driven marketer who enjoys working with data, optimising campaigns and delivering measurable results.

Whether you're an experienced Specialist looking for the next step or a Manager seeking a new challenge, this role offers genuine career development within a collaborative and supportive environment. You'll be responsible for managing and optimising paid search campaigns, driving performance across multiple channels and using data-led insights to maximise ROI.

Key Responsibilities Manage and optimise paid media campaigns across Google Ads and Microsoft Advertising. Develop, implement and refine Search, Shopping and Performance Max strategies. Monitor campaign performance, analyse data and identify opportunities to improve results. Manage budgets and ensure campaigns are delivered efficiently against agreed KPIs. Conduct keyword research, search term analysis and competitor reviews. Create and test ad copy to improve engagement and conversion rates.

Oversee Google Merchant Center activity, including feed diagnostics and optimisation. Build meaningful reports and dashboards to communicate campaign performance and insights. Work closely with wider marketing teams and stakeholders to align paid media activity with business objectives. Stay up to date with industry trends, platform developments and best practices. Skills & Experience Proven experience managing paid search campaigns across Google Ads and Microsoft Advertising.

Strong understanding of Search, Shopping and Performance Max campaign management. Experience working with Google Merchant Center, including feed management and optimisation. Good knowledge of GA4, Google Tag Manager and conversion tracking. Strong analytical mindset with the ability to interpret data and make informed decisions. Advanced Excel or Google Sheets skills, including reporting, formulas and data analysis. Experience creating reports and dashboards using Looker Studio (Google Data Studio).

Comfortable using Google Ads Editor, bulk uploads and automation tools.

Experience with Google Ads Scripts or other forms of marketing automation would be advantageous. Confident carrying out search query reviews, negative keyword management, ad testing, budget pacing and performance optimisation. Familiarity with CRO and user behaviour tools such as Hotjar or Microsoft Clarity would be beneficial. Google Ads certifications are desirable. Ecommerce experience would be advantageous but is not essential. Strong communication skills and the ability to present recommendations to stakeholders.

What's on Offer? Salary of £28,000 - £36,000 depending on experience. Hybrid working model. Excellent benefits package. Ongoing training and professional development. Clear progression opportunities. Supportive and collaborative working culture. Opportunity to work on varied and exciting campaigns with a focus on continuous improvement and innovation. If you're passionate about paid media and want to join a business where your work can make a real impact, we'd love to hear from you.