Head of Digital Marketing. LilyLifestyle

Head of Digital Marketing

My client, a well established retail business with a strong DTC presence, is looking to recruit a Head of Digital Marketing.

This is a permanent Head of Digital Marketing position joining an established team reporting into the CMO. My client, a retail business with a strong market presence, is looking to scale its DTC ecommerce business with this additional hire. This is an exciting time to join a business at an exciting time of growth.

The role will blend strategy and hands‑on delivery. It will lead a small team and external agencies and will encompass campaign planning, management and reporting across the following channels:

• PPC
• Paid Social
• Affiliates
• SEO
• Email

In addition, the role will lead on ecommerce performance, covering the following:

• UX and CRO
• Site Merchandising
• Ecommerce trading

The ideal candidate for this Head of Digital Marketing position will possess a strong digital marketing and ecommerce skill‑set with a demonstrable track record of delivering results. They will possess a broad digital channel mix and will have had oversight of conversion and trading performance.

Additional requirements:

• Data driven and analytic
• Commercial, curious and keen to test‑and‑learn
• Experience with in retail (marketing) or other similar fast‑paced consumer markets
• People‑management experience
• A blend of strategy and delivery

Hybrid - Birmingham (3 days)

Highly competitive package.

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