Customer Selections Analyst

Customer Selections and Analytics Consultant

Salary up to: £50,000

This is a strong opportunity for a commercially minded analytics professional to combine technical delivery with stakeholder impact. You will play a key role in driving targeted marketing activity and improving campaign performance through data-led insight, working in a highly collaborative environment.

They are a well-established organisation with a strong customer focus and a growing investment in data and analytics. Analytics plays a key role in shaping marketing effectiveness, customer engagement, and strategic decision making. The business operates in a structured and regulated environment, offering stability alongside the opportunity to influence change through data. They foster a collaborative culture where stakeholder partnerships are central to success.

• Develop and deliver customer selections for marketing, research, and service communications using SQL
• Ensure campaigns are accurately targeted, compliant, and aligned to business objectives
• Build and enhance dashboards to evaluate campaign performance and test and learn activity
• Provide clear, actionable insight to improve targeting, ROI, and customer engagement
• Work closely with stakeholders to translate business requirements into analytical solutions
• Act as a subject matter expert across customer datasets to support selection and analysis activity
• Communicate complex insights clearly to both technical and non-technical audiences
• Support continuous improvement through feedback loops between selection and performance analysis
• Implement quality assurance processes to ensure outputs are robust and compliant

• Strong SQL capability for data extraction and customer segmentation
• Experience with data visualisation tools such as Power BI or similar
• Strong commercial experience delivering insight to support marketing or customer strategy
• Ability to manage and influence a range of stakeholders
• Experience presenting data and recommendations clearly, both verbally and in writing
• Comfortable working with complex datasets and translating insight into action
• Understanding of campaign analysis, testing methodologies, and performance measurement

• Structured career progression within a growing analytics function
• Opportunity to influence end-to-end campaign strategy and customer engagement
• Collaborative, supportive team environment with a strong focus on development