Digital Marketing Executive

Ready to take the next step in your career and #GoBeyond?

Aimbridge Hospitality EMEA are now seeking an enthusiastic Digital Marketing Executive to join the team at our Birmingham office.

Reporting to the Senior Digital Marketing Manager, the Digital Marketing Executive will be responsible for auditing and creating content across a variety of online channels for multiple hotels. From writing optimized copy, to conducting keyword research to analysing and reporting on results to drive continual improvement.

• Support hotel commercial plans, ensuring digital integration with wider marketing campaigns and initiatives
• Auditing and creating content across all online channels, including websites, OTAs, metasearch and third-party
• Optimising websites for search, improving user experience and generating leads and conversions
• Keyword research and implementation
• Implement paid distribution strategies across a number of channels, including Google AdWords, review and report on performance
• Use Canva to create engaging graphics for websites
• Ensure delivery of high quality, engaging and consistent copy across all online channels
• Keeping up-to-date with digital trends and algorithm updates, suggesting ideas to enhance the digital strategy of the organisation
• Analyse monthly performance, produce reports and suggest strategies to support metric improvement

• Degree level or equivalent with digital marketing experience (1-year minimum)
• Knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google AdWords and SEM Rush
• Hospitality experience and knowledge of brand systems would be desirable

It goes without saying you will have a natural flair for producing excellent copyright and be a diligent worker with the ability to prioritise competing workloads. We are a rapily growing organisation and, as such, we are looking for someone who is adaptable and can respond quickly and efficiently to changing timelines.

As part of this role there may also be some travel required throughout the UK.