Head of Digital Marketing and Ecommerce

Head of Digital Marketing & Ecommerce

Salary: £60,000–£70,000 DOE
Location;
Birmingham, Hybrid

We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.

Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.

Key Responsibilities

Develop and deliver digital marketing strategies across paid, owned and organic channels.

Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.

Manage website content, merchandising, promotional campaigns and product launches.

Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.

Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.

Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.

Manage digital marketing budgets and work closely with external agencies to maximise ROI.

Oversee marketing technology, reporting tools and platform integrations to improve efficiency.

Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.

Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.

What You'll Bring

Proven experience in a senior digital marketing and ecommerce role.

Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.

A commercial mindset with the ability to use data to drive decisions.

Experience managing websites, digital campaigns and agency relationships.

Excellent leadership, communication and project management skills.

A proactive approach with the ability to balance strategic thinking and hands-on delivery.

What's on Offer

£60,000–£70,000 DOE

Hybrid working options (3 days a week in the office)

Generous holiday allowance

Employee discounts

Ongoing learning and career development opportunities

A collaborative, supportive culture where innovation is encouraged and success is celebrated

If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you