Customer Insights Analyst

Overview

This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:

• Translating campaign briefs into clear, structured technical requirements
• Building, running, and optimising campaign selections using SQL
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
• Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
• Partnering with analytics specialists on testing, measurement, and performance analysis
• Planning selections ahead of delivery schedules to support smooth campaign execution
• Contributing to wider data platform migrations and process improvements

• Strong SQL capability, with confidence building and optimising complex queries
• Experience in campaign selections, customer analytics, CRM data, or a related data role
• Ability to translate business requirements into practical data solutions
• Comfortable working with multiple data sources and large customer datasets
• Experience supporting marketing or customer communications campaigns
• Industry background is open, with transferable analytical experience valued

• Competitive salary and benefits package
• Hybrid working with flexibility built into the culture
• Exposure to large-scale data platform and CRM transformation projects
• Clear opportunities to develop technical capability and progress within analytics
• A supportive, collaborative team environment with strong knowledge sharing

Apply now to learn more about this Customer Selections and Analytics Consultant role and how it could fit into your next career move.