Content Designer

Drivvn is a fast-growing B2B SaaS company transforming the automotive industry through cutting-edge eCommerce solutions. Founded in 2020 and operating as a wholly owned subsidiary of the TCC Group, Drivvn empowers major automotive brands like Stellantis, Ford, Volvo, and Volkswagen to deliver seamless online vehicle buying experiences. More recently it has entered the vehicle leasing space, working with MHC and Leasys.

Its digital retail platform supports every stage of the automotive sales and leasing journey—from vehicle configuration to financing—while enabling real-time integration and omnichannel capabilities. The company predominantly operates in Europe, with plans for expansion. Drivvn generated approximately £8 million in revenue for FY24.

As a Content Designer, you will craft the words and on-page content that bring our customers’ online car-buying journeys to life. Working from customer requirements and briefs, you will write, structure and optimise web content that is clear, engaging and unmistakably on-brand. You’ll also bring the design sensibility to know not just what to say, but how it should look and sit on the page.

You will work hand-in-hand with our designers, product teams and customers, interpreting brand guidelines and tone of voice for some of the world’s biggest automotive brands. You will own content from brief through to publication in our content management system, optimise it for search, and act as a confident, credible point of contact for clients along the way. While these are our current ways of working, we remain pragmatic and open to adopting the best tools and approaches to achieve our goals.

Drivvn provides a class-leading automotive e-commerce platform delivering over £2bn in online sales per annum, used by global OEMs to accelerate their direct-to-consumer business. The content you create will directly shape how those brands speak to their customers, and how millions of people experience buying a car online.

• Write the web content. Produce clear, engaging, publish-ready web copy for our customers’ online car-buying journeys, turning customer requirements and briefs into content that informs, persuades and converts.
• Design content in context. Partner with designers to shape how content sits on the page - hierarchy, structure, placement and length - to build pages that read well and perform. You’ll design and publish directly within our custom-built CMS, working creatively within its constraints to deliver content that looks as good as it reads.
• Select and optimise visual assets. Choose the right imagery and video for each piece of content, ensuring visual consistency using client-supplied assets. Make sure all media is high quality, properly formatted and optimised for web performance, so pages load fast and look sharp on every device.
• Own voice and tone. Interpret and apply each customer’s brand guidelines and tone of voice, keeping content consistent, accurate and unmistakably theirs across every page and touchpoint.
• Optimise for search. Apply on-page SEO best practice across keywords, metadata, headings, internal linking and readability, so content performs in search as well as it reads for the customer.
• Manage the relationship. Act as the content point of contact for customers, taking briefs, presenting and explaining your work, handling feedback constructively and building trust as a confident communicator.
• Edit, QA and publish. Review, proofread and edit your own and others’ content for accuracy, consistency and accessibility, then publish and maintain it through our custom-built CMS platform.
• Raise the content bar. Develop and maintain content standards, templates, patterns and style guides that make great content faster to produce and easier to keep on-brand across multiple customers.
• Use data to improve. Use analytics and search performance to understand how content lands, and iterate to improve engagement, conversion and findability over time.
• Partner across the business. Work closely with design, product, engineering and delivery teams to turn customer needs into content that ships on brief, on brand and on…