SEO Manager

Job Description

SEO Manager

Req

Posting

Start Date:

02/09/2026

Posting End Date:06/09/2026

Job Function:
Sales and Commercial

Division:
Consumer

Job Location:

G
-Birmingham-Three Snowhill, G
-London-BTHQ One Braham, G
-Manchester-New Bailey

Advertised Salary:
Competitive + Salary

Job Req

Posting Date: 02/09/2026

Function:
Sales & Commercial

Location:

Birmingham, London or Manchester

We are looking for a highly strategic, commercial, and data-driven SEO & GEO Manager to lead the BT consumer approach to organic search and the emerging world of AI-driven answer engines such as Google AI Overviews, Perplexity, and ChatGPT Search.

The role owns the strategy, roadmap, and operating model to improve EE, BT and Plusnet brand discoverability, authority, and presence across both classic and generative search surfaces — translating visibility into measurable commercial gains across our digital channels.

Acting as a centre of excellence, the role coordinates across internal teams (digital product, engineering, ecommerce, brand & PR, content, digital media and marketing effectiveness) and manages tooling partners. You’ll blend technical SEO expertise with modern GEO tactics, and a user-first content and UX mindset, shaping how our brands shows up in the future of search while delivering value today through experimentation, data, and scaled execution.

You’ll drive measurable growth in traffic, conversion, and bookings from Organic and Direct channels while ensuring our platforms are technically sound, AI-optimised, and ready for the next generation of search.

• Own and deliver the end-to-end SEO and Generative Engine Optimisation (GEO) strategy, driving organic bookings, revenue growth, and alignment with business and market priorities.
• Develop and maintain a rolling SEO/GEO roadmap, identifying and prioritising high-impact opportunities based on customer insights, performance data, and commercial objectives.
• Lead optimisation initiatives for emerging AI search platforms, including AI Overviews, ChatGPT, and Perplexity, improving visibility, citation rates, and answer share.
• Drive a content-led SEO strategy focused on user intent, experience, engagement, and conversion, working closely with Content, UX, and CRO teams.
• Establish and govern technical SEO best practices, including crawlability, indexation, Core Web Vitals, structured data, international SEO, and CMS optimisation.
• Partner with Product and Engineering teams to embed SEO requirements into development processes, release cycles, and digital platform enhancements.
• Foster cross-functional collaboration across Paid Search, Marketing, Analytics, Commercial, and Brand teams to maximise search performance and attribution effectiveness.
• Own SEO and GEO measurement, forecasting, and reporting, providing clear performance insights, recommendations, and opportunities to senior stakeholders.
• Maintain centralised SEO/GEO dashboards and performance frameworks, monitoring key metrics including organic bookings, share of voice, Core Web Vitals, answer share, and testing outcomes
• Stay ahead of search industry and AI platform developments, translating emerging trends into actionable strategies and continuous optimisation initiatives.
• Manage a team of 5 SEO Specialists.

• Enterprise SEO Expertise & Organic Growth Strategy:
  Extensive experience delivering successful SEO strategies across large-scale digital environments, with strong technical and content SEO knowledge. Experience optimising content and website performance to drive organic growth, alongside an understanding of emerging AI Answer Engine Optimisation (AEO/GEO) practices
• Content, User Experience & Conversion Optimisation:
  Strong knowledge of content strategy and…