Digital Marketing Specialist

Europa Worldwide Group is an ambitious and independently owned logistics business. We operate across three divisions - Europa Road, Europa Air & Sea, and Europa Warehouse – and our continued success has earned us a place in The Sunday Times Top Track 250 for three consecutive years. With 15 sales offices across the UK and Ireland, plus a strong and expanding international footprint in Europe, and countries such as, Hong Kong, China, India, and Dubai, we’re investing heavily in our people, our infrastructure, and our future.

If you’re looking to be part of a forward-thinking organisation where your contribution genuinely makes an impact, Europa is a place where you can grow and thrive.

We are looking for an experienced digital marketing professional to join our growing team and support the execution of our digital marketing campaigns and strategies. You will work closely with marketing managers and agency specialists to enhance the online presence, engage with our target audience, and drive business growth. Ideally you will be Midlands based and attend our branch in Birmingham at least twice a week.

You will also be required to travel to Dartford and Corby on occasion so a UK driving license is a necessity.

• Support the development and execution of email marketing campaigns.
• Segment email lists and assist in creating personalised email content.
• Monitor email campaign performance and suggest improvements.

• Use our SEO tool, Bright Edge, conduct keyword research and assist in optimising website content for search engines.
• Update website content and ensure it remains up-to-date and user-friendly.
• Monitor website analytics and report on key performance metrics.

• Assist in collecting and analysing data from various digital marketing channels.
• Prepare reports and insights to inform marketing strategies and decisions.
• Identify trends and opportunities for improvement.

• Collaborate with the marketing & comms team to create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Monitor ad performance and adjust budgets and targeting as needed.

• Conduct research on industry trends, competitors, and target audience preferences.
• Stay updated on digital marketing best practices and emerging technologies.

• An experienced marketer with at least 3 years’ experience in delivering marketing campaigns and creating content.

• Excellent understanding of digital marketing concepts and tools.
• Proficiency in social media platforms and content management systems.
• Familiarity with SEO principles and best practices.
• Analytical mindset with the ability to work with data and analytics tools.
• Detail-oriented and highly organized.
• Creativity and a passion for digital marketing.
• Good written and verbal communication skills.
• Ability to work collaboratively in a team environment.

• Competitive salary between £32k-£38k depending on experience!
• Generous Time Off:
  Benefit from 25 days of annual leave.
• Enhanced Family Leave:
  Benefit from enhanced maternity, paternity, and adoption pay.
• Benefits portal: where you access a wide range of exclusive discounts, company benefits, wellbeing resources and much more.
• Wellbeing Focus:
  Access our employee wellbeing programme for your overall health and happiness.
• Referral Rewards:
  Generous referral bonus when you refer a friend to work with us!
• Work-Life Balance:
  Thrive in a fantastic working culture that promotes an excellent work-life balance.
• Recognition Programs:
  Celebrate your contributions with our charity 50-50 and long service awards.

Europa Worldwide Group are committed to equality of opportunity for all staff, and applications from…