General Manager F&B - Warehouse, Villa Park

General Manager F&B - The Warehouse, Villa Park

Birmingham, United Kingdom

Full Time

Operations

Added 4 days ago

40 hours per week

General Manager
- The Warehouse
- Villa Park
- Up to £65k

The Warehouse is Aston Villa’s brand-new, purpose-built live events venue located alongside the iconic Villa Park. Designed as a dynamic, multi-format destination, the venue will host concerts, comedy, theatre, conferences, exhibitions, private events and matchday activations.

Opening Spring 2026, The Warehouse will flex to accommodate up to 3,500 standing guests as well as seated performances, corporate dinners, awards ceremonies and large-scale fan experiences — positioning it as one of the Midlands’ most exciting live entertainment destinations.

As General Manager – Food & Beverage, you will be the strategic and operational leader of the entire F&B programme at The Warehouse. From pre-opening mobilisation through to long-term performance, you will shape a hospitality experience that is commercially exceptional, operationally seamless and guest-first in every detail.

You will set the tone for a culture built on teamwork, accountability and delivering memorable experiences — ensuring F&B is a driving force behind the venue’s reputation and financial success.

• Lead the full F&B mobilisation plan for a complex, multi-format venue.
• Design and implement a scalable, event-led operating model that flexes across concerts, conferences, corporate hospitality and matchday activations.
• Create intuitive, high-impact guest journeys across bars, concessions, premium areas and hospitality spaces.
• Partner closely with operations, security, technical production, promoters and commercial teams to ensure seamless event delivery.
• Embed Levy standards, service philosophy and performance culture from day one.

• Own and deliver the full F&B P&L, driving sustainable revenue growth and margin performance.
• Develop data-led pricing, product mix and event-specific commercial strategies.
• Maximise revenue per head through premiumisation, innovation and operational efficiency.
• Lead supplier partnerships, procurement strategy and cost control.
• Identify new revenue streams and activation opportunities aligned with the venue brand.

• Deliver high-volume, high-energy service while maintaining premium quality standards.
• Champion throughput optimisation, queue management and service innovation.
• Oversee stock integrity, cellar management, dispense quality and compliance systems.
• Lead premium hospitality catering standards across VIP, corporate and bespoke events.
• Drive continuous improvement through insight, guest feedback and performance data.

• Build, inspire and develop a high-performing F&B leadership team.
• Recruit and onboard a diverse workforce aligned with Levy values.
• Create a culture of inclusion, accountability and recognition.
• Invest in training, coaching and leadership development pathways.
• Drive engagement, retention and succession planning.

• Ensure full compliance with UK food safety, licensing and health & safety legislation.
• Partner with venue and security teams to deliver safe, secure event operations.
• Lead sustainability initiatives focused on waste reduction, responsible sourcing and environmental impact.
• Maintain audit-ready standards at all times.

• Collaborate with commercial, marketing and digital teams to enhance the guest offer.
• Create tailored F&B packages for promoters, corporate clients and private events.
• Build strong relationships with stakeholders, partners and suppliers.
• Position F&B as a core driver of The Warehouse’s brand identity and guest loyalty.

• Revenue per head & total F&B revenue
• Gross profit margin & cost control
• Guest satisfaction & NPS
• Throughput efficiency & queue times
• Audit & compliance scores
• Team engagement, retention & training completion
• Sustainability and waste metrics

• Competitive salary with bonus and full company…