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Regional Manager

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Avidity
Full Time position
Listed on 2026-03-04
Job specializations:
  • Management
    Retail & Store Manager, General Management, Operations Manager
Salary/Wage Range or Industry Benchmark: 37800 GBP Yearly GBP 37800.00 YEAR
Job Description & How to Apply Below

Overview

Regional Manager

Area Covers:
Midlands + Northern Ireland (ideal location is within easy access of either Birmingham or Belfast airport)

Permanent, Full-Time, Monday
- Friday

Salary up to £ 37,800 per annum + 10% OTE bonus and company car & fuel card plus other great benefits

Can you lead, motivate and engage a sales team to deliver results? We have a unique opportunity to join us as a Regional Manager on our pladis Convenience account.

As a Regional Manager your focus will be on inspiring, motivating and managing performance within your field team - ensuring delivery of results through field-based coaching, team meetings, training, development and appraisals. Ideally, you will have experience of leading a field-based team preferably within the FMCG industry. You will also have experience in a client facing environment and be strong at building relationships with key stakeholders.

Our pladis team represents McVitie’s, Mini Cheddars, Jaffa Cakes, Jacobs, Go Ahead, Tuc, to name a few. Calling on Convenience outlets, they work with our current customer base and target new customers to drive sales for pladis through influencing distribution points and driving overall execution against a Perfect Store model.

You will also be responsible for the following:

  • People management & team leadership
  • Ownership of team performance in delivering agreed objectives
  • Training, coaching & development: both in person and virtual
  • Working in partnership with our in-house recruitment team to recruit & retain talent
  • Commercial insight from the field, providing effective and timely reporting
  • Developing and enacting joint business plans with the Client to deliver results
What’s in it for me?

We recognise that people are the key to our success. That’s why we make sure that everyone at Avidity enjoys continuous support, great perks and excellent career development opportunities. Some of the key perks of this role include:

  • 25 days paid holidays + public holidays (increases with length of service)
  • Company car & fuel card
  • Company Pension Scheme – 4% employer contributions
  • Free life assurance at 3x annual salary
  • Access to discounted private healthcare
  • Access to our Annual Leave Purchase scheme
  • Award winning career development opportunities
  • Access to our Employee Benefits portal (discounts from a wide range of retailers plus much more!)

Ideally you will be working in a similar role, with experience of the Convenience and/or Grocery Channel. You will have excellent negotiation, communication and presentation skills, and be willing to go the extra mile to achieve your team and personal targets, a truly authentic leader. Whilst we are ideally looking for FMCG experience, we are happy to consider experienced managers from other markets.

If this sounds like the perfect next step in your career then don't miss out,
apply now!

Please note this role requires a full UK manual driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check. This is a field-based role which will involve regular travel on a daily basis, so you must be comfortable driving distance. Overnights may be required on occasion.

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