Head of Customer Acquisition

Job Title: Head of Customer Acquisition

Location: Head office, Swindon

Salary: £60-70k

Bonus: Performance related bonus scheme

Hours: Monday to Friday 37.5 hours per week

Outside Clinic was founded in 1987 and now provides over 100,000 ‘at home’ eye tests and 10,000 at home hearing tests each year. The business has revenues of £40m and employs 300 people. The business provides services to the 75+ age group, that find it challenging to visit the high street.

A successful business development and marketing capability is an essential component of our strategic ambition to become the most admired UK ‘at home’ healthcare brand.

We are looking for a highly driven Head of Customer Acquisition to take full ownership of our customer growth strategy and delivery.

This role is accountable for generating consistent, scalable demand across multiple channels to meet or exceed clinician capacity, while maintaining strong control of cost and return on investment.

Roughly 30% of our acquisition currently comes from direct mail, with the remainder driven through a mix of digital and other channels. There is significant opportunity to test, learn and scale new off‑line routes to market, including TV, radio and brand led partnerships.

Operating with the ownership and pace of a Senior Account Director in a marketing agency, you will lead from the front. This is a hands‑on role with strategic responsibility, where you will be expected to move quickly, take initiative and make things happen.

You will manage a small team and work cross functionally across the business, reporting into the Customer Services Director.

• Own and deliver the overall customer acquisition strategy across all channels
• Drive demand generation to meet business targets and clinician capacity
• Identify and unlock new growth opportunities through testing new channels and approaches including TV, radio and partnerships
• Build a clear test and learn roadmap to continuously improve performance
• Drive and optimise new customer journeys across all channels to maximise engagement and conversion

• Lead the planning and execution of multi-channel acquisition campaigns
• Oversee direct mail activity, including data sourcing, print and distribution
• Manage and optimise digital channels, working with external agencies where required
• Support telesales, email and SMS activity focused on new customer conversion
• Ensure campaigns are delivered on time, on budget and to a high standard

• Take full ownership of acquisition budgets and performance outcomes
• Monitor and optimise key metrics including cost per acquisition, conversion and ROIBalance demand generation with operational capacity to maximise utilisation
• Use data and insight to make fast, informed decisions and improve results

• Manage and develop a small team, setting clear priorities and expectations
• Act as the central point of accountability for acquisition across the business
• Work closely with customer services, scheduling, IT and field teams to ensure alignment
• Manage relationships with agencies, suppliers and partners to deliver strong outcomes

• Be hands on in campaign delivery where needed, stepping in to ensure momentum is maintained
• Drive a culture of accountability, pace and delivery within the team
• Continuously review and improve processes, tools and ways of working
• Ensure ideas and projects are not just developed, but executed effectively

You are someone who gets things done. You combine strong commercial thinking with the ability to execute at pace and deliver measurable results.

You must have an entrepreneurial mindset – challenging the status quo, prepared to push boundaries, restless to optimise performance.

• 5+ years experience in customer acquisition, performance marketing or a similar role
• Proven track record of delivering growth across multiple channels
• Strong experience in direct marketing, with good understanding of digital channels
• Experience testing and scaling new acquisition routes
• Comfort…