Senior Marketing Manager

Birmingham, England, United Kingdom Company: Bit recruit Client /

Employer:

Occupop

Posted: 20.05.2026

Location

Client / Employer

Occupop

Job reference

Listing type

Basic

EU work permit required

No

Posted

20.05.2026

04.07.2026

Location:

UK (Hybrid - Birmingham / London base with travel as required) Contract Type:
Full-time, Permanent

The Medinet Group is a leading independent healthcare provider operating across the UK and Ireland, with over 20 years' experience supporting the NHS and delivering high-quality elective care services. Having partnered with more than 100 NHS Trusts and treated over 2 million patients, we have built a reputation for clinical excellence, operational agility and trusted delivery. We provide acute clinical support within NHS Trusts, expand access through community-based outpatient services and modular facilities, and deliver innovative virtual mental health assessment services.

As part of our next phase of growth, we are scaling our direct-to-patient (B2C) capability and expanding into private healthcare markets across the UK and Ireland - creating new opportunities to strengthen brand presence, improve patient access and accelerate commercial growth. Our ambition is bold: to treat 1 million patients annually by providing faster access to care. To achieve this, we are investing in digital innovation, data-led decision making and strengthened commercial capability across the Group.

Marketing Strategy & Commercial Alignment

• Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.

• Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns.

• Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.

• Identify opportunities for service-line growth, market expansion and brand differentiation.

Digital Performance & Growth

• Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions.

• Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth.

• Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.

• Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.

• Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance.

Brand & Market Positioning

• Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.

• Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences.

• Lead the development of campaign assets, thought leadership, case studies and service collateral.

• Support service launches, contract mobilisations and private market expansion activity.

• Ensure brand consistency and regulatory compliance across all communications.

Data, Insight & Reporting

• Develop clear marketing performance dashboards aligned to commercial KPIs.

• Translate data into actionable insight to inform strategic decisions.

• Provide structured reporting into leadership reviews and planning cycles.

• Support commercial forecasting through marketing analytics and pipeline visibility.

Stakeholder & Agency Leadership

• Lead relationships with external digital agencies, media partners and creative suppliers.

• Define KPIs, governance frameworks and delivery standards.

• Work cross-functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines.

• Provide leadership and structure as the marketing function evolves and scales.

Essential

• Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
• Proven success delivering high-performance digital marketing campaigns with measurable ROI.
• Experience operating across both B2B and B2C marketing environments.
• Demonstrable experience building or…