Regional Operations Manager

Regional Operations Manager – North West England & North Wales

The Regional Operations Manager is accountable for performance, culture, and standards across approximately 125 shops, delivered through a team of Area Operations Managers. As a senior field leader, the ROM sets the pace, establishes a high challenge, high performance culture, and ensures the region is delivering commercial growth, operational excellence, and industry‑leading compliance.

• Support delivery of the retail strategy across the region, turning strategic pillars into clear, measurable plans for Area Managers and shop teams.
• Drive commercial, operational, and compliance performance, owning regional P&L and all key KPIs.
• Build a high performance, continuous improvement culture, embedding transformation, digital adoption, and industry leading shop standards.
• Use data and regional insights to make timely decisions, maximise results, address underperformance, and ensure regulatory and safer gambling compliance.
• Support, coach, and inspire Area Operations Managers, strengthening talent pipelines, driving colleague engagement, and championing recognition and inclusion.
• Act as the senior link between the Retail Exec Team and the shop network, influencing cross functional teams and ensuring consistent execution of business priorities.

• A proven large scale leadership, ideally across a large‑scale retail footprint, with the ability to inspire, influence, and drive performance through multiple layers of management.
• Good commercial leadership, with multimillion pound P&L ownership and a proven record of delivering and exceeding key performance targets while driving sustainable growth.
• Strategic transformation experience, with the ability to turn vision into reality, lead major change programmes and embed high performance ways of working region wide.
• A current Personal Management Licence, issued by the UK Gambling Commission, or be willing and eligible to obtain one upon appointment.
• An exceptional leadership of leaders, building capability, shaping culture, and making decisive, region wide calls that drive impact across 100+ shops.

• Family Support – industry‑leading maternity and paternity leave and paid time off for caring responsibilities.
• Perks and discounts at a range of high‑street retailers.
• Financial compensation, pension and bonus schemes.
• Health & wellbeing tools and services, including mental health support, financial education, gym and cycle‑to‑work discounts.
• Hybrid working – up to 80% remote with 20% office time for collaboration.

At evoke, we prioritise diversity, equity and inclusion, fostering a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.