Head of Surface Access and Digital Revenue

About

The Role

The Head of Commercial Surface Access & Digital Revenue is a newly created senior leadership role responsible for commercialising surface access and transforming Birmingham Airport’s car parking and digital revenue performance. You will lead a new business unit from the ground up, overseeing around £50m in revenue across pricing, revenue management, e‑commerce, distribution and trading. This role blends strategic thinking with hands‑on commercial delivery and offers the opportunity to reshape our parking business and build a leading digital product proposition.

Lead the development, growth and optimisation of all commercial surface access and digital parking revenue streams, building a new team and delivering a step‑change in performance.

• Team leadership - Build and lead a new team covering all elements of the car park and ancillary revenue portfolio, including revenue management, trading, e‑commerce, distribution, SEO and PPC.
• Pricing & revenue strategy - Define pricing and revenue management strategies and establish trading processes to maximise commercial returns.
• Performance culture - Promote a performance‑driven culture within the team and embed it across the wider commercial function, working with peers to drive revenue through digital channels.
• Executive reporting - Build clear, concise reporting to inform ExCo of parking performance and required actions.
• Digital optimisation - Review and optimise go‑to‑market strategies, outlining the optimum digital solutions to better penetrate the parking market.
• Product & market development - Undertake a strategic review of surface access modes, developing a 5‑year plan to improve product, pricing and catchment penetration; work with the CCO and senior leaders to define future product expansion.

• Senior revenue leadership within a fast‑paced commercial environment, ideally with exposure to car park digital booking engines and airport surface access.
• Commercial transformation including experience leading significant change programmes.
• Contract negotiation with transport operators and external partners.
• Analytical capability with strong revenue management leadership skills.
• Pricing & product strategy with deep understanding of core revenue management principles.
• Senior stakeholder communication including experience presenting to Board and ExCo.

• A degree in Finance
  , Economics
  , or Data Analytics is beneficial.

If you’re excited by the opportunity to shape a new commercial function, build a high‑performing team and deliver transformational revenue growth, and help us redefine the future of surface access at Birmingham Airport.

Birmingham Airport is the UK’s seventh‑largest, with 30 airlines connecting passengers to over 120 direct destinations and more than 400 worldwide. We are on a strong growth trajectory, with forecasts indicating we will serve over 18 million customers annually by 2033. By then, HS2 will link us to central London in just 37 minutes, and we are committed to achieving our ambition of becoming a net zero carbon airport.

Our purpose is:
Proud of Every Journey. That means everyone at the airport and the 100 organisations operating on the airport site, taking pride in getting customers safely, punctually, and comfortably from A to

B.

By creating a kind, values-driven environment where everyone feels empowered to bring their best to work, we will retain and develop our people – and deliver on our purpose. Our seven pillars, Growth, Customer, Neighbour, Efficiency, People, Safety & Security and Carbon, support the strategic output of the company.

Our values – Curious, Dedicated, Inclusive, Respectful & Supportive guide how our colleagues treat each other as we serve customers with safety and security as our top priority.