Head of Surface Access and Digital Revenue

The Head of Commercial Surface Access & Digital Revenue is a newly created senior leadership role responsible for commercialising surface access and transforming Birmingham Airport’s car parking and digital revenue performance. You will lead a new business unit from the ground up, overseeing around £50m in revenue across pricing, revenue management, e‑commerce, distribution and trading. This role blends strategic thinking with hands‑on commercial delivery and offers the opportunity to reshape our parking business and build a leading digital product proposition.

Lead the development, growth and optimisation of all commercial surface access and digital parking revenue streams, building a new team and delivering a step‑change in performance.

• Team leadership - Build and lead a new team covering all elements of the car park and ancillary revenue portfolio, including revenue management, trading, e‑commerce, distribution, SEO and PPC.
• Pricing & revenue strategy - Define pricing and revenue management strategies and establish trading processes to maximise commercial returns.
• Performance culture - Promote a performance‑driven culture within the team and embed it across the wider commercial function, working with peers to drive revenue through digital channels.
• Executive reporting - Build clear, concise reporting to inform ExCo of parking performance and required actions.
• Digital optimisation - Review and optimise go‑to‑market strategies, outlining the optimum digital solutions to better penetrate the parking market.
• Product & market development - Undertake a strategic review of surface access modes, developing a 5‑year plan to improve product, pricing and catchment penetration; work with the CCO and senior leaders to define future product expansion.

• Senior revenue leadership within a fast‑paced commercial environment, ideally with exposure to car park digital booking engines and airport surface access.
• Commercial transformation including experience leading significant change programmes.
• Contract negotiation with transport operators and external partners.
• Analytical capability with strong revenue management leadership skills.
• Pricing & product strategy with deep understanding of core revenue management principles.
• Senior stakeholder communication including experience presenting to Board and ExCo.

• A degree in Finance
  , Economics
  , or Data Analytics is beneficial.

If you’re excited by the opportunity to shape a new commercial function, build a high‑performing team and deliver transformational revenue growth, and help us redefine the future of surface access at Birmingham Airport.